You can’t be good at everything. The skill is to work with someone who is good at what you are not.
Tag: copywriter
In advertising, the best partnerships are usually those formed between art director and writer. The reason for this is in their job titles:
Art directors think visually.
Writers think in terms of narrative.
No matter what you’re creating, a single vision is fundamentally important. It is the driving force of every project.
Every project needs someone in charge with a crystal-clear vision.