copywriter | How to Shape Human Behavior

You can’t be good at everything. The skill is to work with someone who is good at what you are not. Hegarty on Creativity by Sir John Hegaty of BBH

Posted on July 9, 2014 by Joshua Smith

Quotes

advertising, bbh, communication, competitive advantage, copywriter, creative brief, design, graphic design, graphic designer, guerilla marketing, illustrator, innovation, inspiration, marketing, misconceptions, packaging design, product design, public relations, sir john hegarty, video, viral marketing, youtube

In advertising, the best partnerships are usually those formed between art director and writer. The reason for this is in their job titles: Art directors think visually. Writers think in terms of narrative. Hegarty on Creativity by Sir John… Read More

Posted on June 26, 2014 by Joshua Smith

Quotes

advertising, bbh, business model, competitive advantage, copywriter, copywriting, creative brief, creative director, creativity, graphic design, innovation, inspiration, journalism, marketing, print adverting, public relations, sir john hegarty, storytelling

No matter what you’re creating, a single vision is fundamentally important. It is the driving force of every project. Every project needs someone in charge with a crystal-clear vision. Hegarty on Creativity by Sir John Hegaty of BBH

How to Shape Human Behavior

Improve your soft skills, build negotiation strength & control your career.