You can’t be good at everything. The skill is to work with someone who is good at what you are not.

Hegarty on Creativity by Sir John Hegaty of BBH

In advertising, the best partnerships are usually those formed between art director and writer. The reason for this is in their job titles:

Art directors think visually.

Writers think in terms of narrative.

Hegarty on Creativity by Sir John Hegaty of BBH

No matter what you’re creating, a single vision is fundamentally important. It is the driving force of every project.

Every project needs someone in charge with a crystal-clear vision.

Hegarty on Creativity by Sir John Hegaty of BBH