A site with news-oriented content will often have chronology as its most prominent organizing principle. A sports news site might be divided into categories such as ‘Baseball’, ‘Tennis’, and ‘Hockey’. Any collection of information has an inherent conceptual structure. The challenge isn’t creating a structure, but creating the right structure for your objectives and the needs of your users.
If your words aren’t truthful, the finest optically letter-spaced typography won’t help.
For body text that will be presented in larger blocks or that will be read by users in longer stretches – simpler typography is better. Consumer’s eyes quickly get tired trying to take in lots of text in a more ornate typeface. That’s why simple fonts like Helvetica or Times are so widely used.
Brands have become publishers. But one thing remains unchanged: the quality of the writing makes the difference. We keep hunting for the right word, the most skillfully crafted phrase. Our profession has inspired some wonderful pieces of writing and many striking titles.
Whatever sets your business apart from the crowd, make sure you tell people about it on your website. Make it honest and fun, then back it up with a guarantee and a customer testimonial. These are the trust-building techniques that will ensure your customers remember you and keep coming back.
Design is a way of looking at the world. You produce an artifact or create a system with a set of conditions, an infrastructure or an apparatus where you’ve done half the equation and you leave the rest for whoever wants to participate.
Respect for the content is an absolute requirement in our business, whether it is about baked beans, or the future of mankind, or what you will.
Either write something worth reading or do something worth writing.
Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.
Content precedes design. Design in the absence of content is not design, it’s decoration.