I know people in tech who love who say ‘Just keep it short! Just keep it concise! Just give with what they need!’ Totally wrong. If you see a page that’s educational, informative; that’s got people like you,… Read More

People channel-hop. They don’t see our ads as frequently as we’d like. Unless they actively want to see them. The more they like an ad, the more they’ll see it. This is a new relationship between quality and… Read More

It’s important for a writer not to get carried away with your own ability to use words, and remember that sometimes no copy is better, as words could detract from an image. Copywriting for Design, Advertising, and Marketing by… Read More

Never repeat words – there are always alternatives. If you can’t find a single word to replace one you’ve already used, use a description instead, or rephrase the sentence. Copywriting for Design, Advertising, and Marketing by Mark Shaw

Be merciless with your copy. If you’ve included statements that make similar points, parallel arguments, or lengthy descriptions, they have to go. Your remaining copy will be tighter, easier to read, and more effective. If it can go… Read More

No copywriter drafts finished copy at the first sitting. The secret to great writing is the way you edit your original draft, regardless of whether your text is two short paragraphs or 2000 words in length. Copywriting for… Read More

You usually have to work past your first and second rounds of ideas, even though they are good or great, and push yourself into your third or fourth round of ideas before you are in truly original territory…. Read More

We see the appearance of something before we see the content. Typically, we might pick up a magazine and feel disgust – or delight – at the typeface that has been used. This way of seeing is different… Read More

Traditionally, the main difference between a graphic designer and an artist is that a graphic designer requires a brief and needs to be given content to work with. Artists, on the other hand, write their own briefs and… Read More

In asymmetric typography (and design), the background contributes to a greater or lesser degree to the effect of the whole. The strength of its effect depends on whether it is deliberately emphasized or not. Graphic Design: A User’s… Read More

Select the words you use carefully. The words you use are keys to conveying a message. When they are well chosen, they help communicate the beauty of emotion. When specific well-selected words are used, the listener wants to… Read More

We can accept certain kinds of misrepresentation, such as fudging about the amount of fat in his hamburger, but once a butcher knowingly sells us spoiled meat, we go elsewhere. Milton Glaser in The Designer Says: Quotes, Quips,… Read More

Asking questions makes people feel welcome and at ease. Take your expertise and extend it out to people in a caring manner; Make people feel smarter for talking to you. Mike Monteiro: What Clients Don’t Know (… And… Read More

It’s rare that every single thing you cover will be of intense interest to all of your customers. You simply are not that important to their lives. You probably have a wide product range and many topics to… Read More

Write every page as if it’s a self-contained landing page. When you’re well-represented in the major search engines, potential customers will be coming to your site from all directions and thus the consumer journey is going to change…. Read More

Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed. Maurice Saatchi, founder of Saatchi and Saatchi and M&C Saatchi

It’s really easy to lose 90% of the people who are listening to you. For example, you could have the best content in the world, but with an ugly website, people will leave your website because it’s ugly…. Read More

Content is king. The single most important thing most Web sites can offer to their users is content that those users will find valuable. Users don’t visit websites to experience the joy of navigation. The content that is… Read More

The most beautiful thing is a blank sheet of paper before you put a pencil or pen to it. Ed Benguait in The Designer Says: Quotes, Quips, and Words of Wisdom

Effective content is hard work and requires constant maintenance. Approaching content as if you can post it and forget it leads to a site that, over time, does an increasingly poor job of meeting user needs. The Elements… Read More