Sometimes consumers want to save the planet; other times they want to selfishly show their discerning taste through ‘status’ symbols or buying an outrageous luxury brand. Brand Jam by Marc Gobé
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Posted on May 20, 2014 by Joshua Smith
analytics, branding, business model, consumes, creative brief, creative briefs, customer relationship management, emotional branding, industry analysis, luxury, marc gobe, misconceptions, sales ambassador
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How to Shape Human Behavior
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