People learn by comparison. They learn by comparing new things to the things they already know. That’s why redefining a category is much easier than creating a new one. When you position your product in an existing category… Read More
People learn by comparison. They learn by comparing new things to the things they already know. That’s why redefining a category is much easier than creating a new one. When you position your product in an existing category… Read More
Our rational mind is always looking for evidence to support our dominant beliefs… the stronger the emotion, the stronger the belief, and the greater the tendency to seek out supporting evidence. This confirmatory bias is why we often… Read More
Don’t confuse innovation with novelty. You may have successfully designed the latest shiny object for people to get excited about…at least until a new shiny object came out. And that’s the reason product features are more a novelty… Read More
Moments of discovery are often accompanied by surprised laughter; when I heard laughter he could took it as a cue that there might be something going on that was worth looking at. Consumer.ology by Philip Graves citing former dean… Read More
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