Whatever medium you are working in, try to involve the consumer as much as possible.
The single biggest predictor of divorce in a couple is bad argument style.
Argument is a terrible vehicle for changing behavior.
Don’t tell, show. This is the age-old argument for using pictures instead of words. We all know that a picture is worth a thousand words, and actions speak louder than words.
A service is often defined as a helpful action or work done for someone else. Often the only difference between a service and a product is point of view. In some sense, every product provides a service to its user.
Giving is the best communication.
By focusing media on getting permission instead of making the ultimate sale, marketers are able to get far more out of their expenditures. The response rate to a free sample or an affinity program or a birthday club might be five or ten times the response rate of an ad asking for a sale.
The future is going to be creative. And if brands don’t embrace creativity at some point in time, they will collapse and fail. And creativity is only trying to get somebody to take notice of what it is you’re saying. It’s trying to stand out from the crowd. This is why difference is powerful. The power if difference means that you get people to listen. They reawaken their interest in you by being different. You keep saying the same thing, people stop listening.