Laughter itself is a very useful behavioral reference point.

Most people can distinguish genuine laughter from artificially forced good humor if they put their mind to it.

Consumer.ology by Philip Graves

Design is about solving problems that humans have, not problems that products have.

Mills Baker. “Designer Duds” (via peterspear)

Loyalty is when people are willing to turn down a better product or a better price to continue doing business with you.

Loyal customers often don’t even bother to research the competition or entertain other options.

Loyalty is not easily won.

Start With Why by Simon Sinek