20 important takeaways from this video: Continue reading “91. How To Start A Startup: Competition Is For Losers; Aim For Monopoly”
Tag: competitive advantage
84. Human Resources Management: Training Employees To Stay Competitive
17 important takeaways from this video: Continue reading “84. Human Resources Management: Training Employees To Stay Competitive”
75. Human Resources Management: Mega-Trends Of Competitive Advantage
14 important takeaways from this Lecture: Continue reading “75. Human Resources Management: Mega-Trends Of Competitive Advantage”
Start telling the stories that only you can tell, because there’ll always be better writers than you and there’ll always be smarter writers than you. There will always be people who are much better at doing this or doing that — but you are the only you.
Neil Gaiman
People learn by comparison.
They learn by comparing new things to the things they already know. That’s why redefining a category is much easier than creating a new one.
When you position your product in an existing category you’re essentially saying “it’s like something you already know but better”.
When you try to create a new product category you’re essentially saying “it’s like nothing you’ve ever seen before”.
That’s a provocative statement, but hard to learn by.
Joshua Porter “How to redefine a product category” (via peterspear)
