competitive advantage | How to Shape Human Behavior

91. How To Start A Startup: Competition Is For Losers; Aim For Monopoly

20 important takeaways from this video:

Posted on April 7, 2015 by Joshua Smith

angel investors, competitive advantage, entrepreneurs, formation, france, paris, paypal, peter thiel, Stanford University, startups, Track 6 Become independent, videos, ycombinator, youtube

84. Human Resources Management: Training Employees To Stay Competitive

17 important takeaways from this video:

Posted on March 18, 2015 by Joshua Smith

Armin Trost, competitive advantage, employee management, hochschule, human behavior, human resources, onboarding, Track 1 Save 10+ hours per week through better time management strategies, Track 3 Improve my negotiation strength, Track 4 Find better job offers, Track 6 Become independent, videos, youtube

75. Human Resources Management: Mega-Trends Of Competitive Advantage

14 important takeaways from this Lecture:

Posted on February 24, 2015 by Joshua Smith

Armin Trost, competitive advantage, hochschule, human resources, Track 6 Become independent, videos, youtube

Start telling the stories that only you can tell, because there’ll always be better writers than you and there’ll always be smarter writers than you. There will always be people who are much better at doing this or… Read More

Posted on August 24, 2014 by Joshua Smith

competitive advantage, copywriters

People learn by comparison. They learn by comparing new things to the things they already know. That’s why redefining a category is much easier than creating a new one. When you position your product in an existing category… Read More

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Posted on August 5, 2014 by Joshua Smith

branding, business model, competitive advantage, consumers, customer relationship management, emotional branding, industry analysis, joshua porter, product design

Do small things with great love. TheDailyPositive.com

Posted on August 4, 2014 by Joshua Smith

blogging, branding, competitive advantage, consumers, customer relationship management, emotional branding, social networking

If you want to produce special work, it’s worth collaborating with special people. Hegarty on Creativity by Sir John Hegaty of BBH

Posted on August 3, 2014 by Joshua Smith

advertising, bbh, collaboration, communication, competitive advantage, design, expertise, graphic design, illustration, innovation, inspiration, marketing, misconceptions, music, music video, packaging design, product design, sir john hegarty, video, web design, youtube

Constantly chopping and changing your specialty will hinder your success. Hegarty on Creativity by Sir John Hegaty of BBH

Posted on August 2, 2014 by Joshua Smith

advertising, branding, communication, competitive advantage, creative brief, emotional branding, expertise, innovation, inspiration, marketing, misconceptions, sir john hegarty

Having the courage and determination to focus on one subject or area of expertise gives you the solid foundation that is absolutely necessary if you’re to come up with a truly great idea, one that will be key… Read More

Posted on August 1, 2014 by Joshua Smith

advertising, branding, business model, competitive advantage, design, expertise, fashion, graphic design, innovation, inspiration, marketing, misconceptions, packaging design, product design, sir john hegarty, technology

It can be easy to settle on something that feels right. Something that seems to make sense of all the confusion. You’ll feel relief when you get to this point. You’ll think you’ve cracked it. You’ll feel good…. Read More

Posted on July 29, 2014 by Joshua Smith

bbh, competitive advantage, creative brief, creativity, fashion, graphic design, illustration, industry analysis, innovation, inspiration, music, packaging design, photoshop, product design, sir john hegarty, video

When it comes time to pitch, you’ll be amazed by how powerful your persuasion skills have become simply because you understand a little more about the field and what drives it. Hegarty on Creativity by Sir John Hegaty of BBH

Posted on July 24, 2014 by Joshua Smith

bbh, clients, competitive advantage, consumers, copywriting, creativity, industry analysis, negociation, persuasion, pitching, sir john hegarty

There is no doubt you get better when you surround yourself with great things and great people. Hegarty on Creativity by Sir John Hegaty of BBH

Posted on July 22, 2014 by Joshua Smith

advertising, bbh, competitive advantage, design, innovation, inspiration, sir john hegarty

Getting noticed is a prerequisite of any good idea. Hegarty on Creativity by Sir John Hegaty of BBH

Posted on July 19, 2014 by Joshua Smith

advertising, competitive advantage, consumers, creative brief, influence, inspiration, marketing, misconceptions, persuasion, photography, press release, public relations, sir john hegarty, social media, social networking, web design

Stay open to new ideas, new places, and new people will feed your creative soul. Lack of inspiration may be just another way of saying lack of experience. Hegarty on Creativity by Sir John Hegaty of BBH

Posted on July 18, 2014 by Joshua Smith

advertising, bbh, branding, business model, communication, competitive advantage, creative brief, creativity, design, emotional branding, graphic design, illustration, innovation, inspiration, marketing, packaging design, photography, product design, sir john hegarty, social networking, typography, web design

Storytelling is the most powerful form of communication ever invented. Through stories we learn, entertain, communicate, and socialize with each other. Hegarty on Creativity by Sir John Hegaty of BBH

Posted on July 16, 2014 by Joshua Smith

advertising, bbh, branding, communication, competitive advantage, consumers, customer relationship management, emotional branding, industry analysis, influence, innovation, inspiration, marketing, persuasion, sir john hegarty, social media, social networking, storytelling, youtube

Juxtaposition is the art of placing together a number of contrasting objects or ideas, usually two. Used effectively, it captures our imaginations immediately, making it one of the most valuable techniques any creater can employ to dramatize their… Read More

Posted on July 15, 2014 by Joshua Smith

advertising, art, artists, communication, competitive advantage, creative, creative brief, influence, juxtaposition, marketing, packaging design, persuasion, photography, product design, sir john hegarty, viral marketing

If it’s a race to get into minds and stay there, then it’s the artists who make their points faster, smarter, and more thought-provoking that will be the ones who succeed. Hegarty on Creativity by Sir John Hegaty of BBH

Posted on July 14, 2014 by Joshua Smith

advertising, art, artist, bbh, business model, competitive advantage, creative brief, creativity, graphic design, illustration, influence, innovation, inspiration, persuasion, photography, sir john hegarty, typography, web design

You can’t be good at everything. The skill is to work with someone who is good at what you are not. Hegarty on Creativity by Sir John Hegaty of BBH

Posted on July 9, 2014 by Joshua Smith

advertising, bbh, communication, competitive advantage, copywriter, creative brief, design, graphic design, graphic designer, guerilla marketing, illustrator, innovation, inspiration, marketing, misconceptions, packaging design, product design, public relations, sir john hegarty, video, viral marketing, youtube

Improving customer service is about dealing with expectations and dealing with absolutely crucial points in the process more than just actually trying to improve everything evenly. Rory Sutherland – The next revolution will be psychological not technological

Posted on July 6, 2014 by Joshua Smith

behavioral economics, competitive advantage, consumers, customer relationship management, customer service, influence, ogilvy, persuasion, rory sutherland, sales ambassador

When we have strong positive emotions about a brand we seek supporting evidence and ignore contradictory facts. 7 unconscious errors we make when buying brands by Douglas Van Praet

Posted on July 4, 2014 by Joshua Smith

behavioral economics, branding, cognitive bias, competitive advantage, consumers, customer relationship management, douglas van praet, emotional branding, heurstics, influence, manipulation, persuasion, sales ambassador, unconscious

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