Most broadcast stations have a public service quota to fill. If your event helps the greater good, creating a short radio spot will not only gain free advertising, but will convey the not for profit essence of your… Read More

A great lesson in advertising is to create your own playing field. Sir John Hegarty for The Blank Sheet Project

Always make your documents attractive, legible and easy to use regardless of whether they are printed or delivered electronically. Graphic Design: A User’s Manual by Adrian Shaughnessy of United Editions

A common mistake occurs when agencies and clients try to replicate (i.e. plagiarize) previously successful interactive (advertising) ideas. The problem is that these ideas rarely compare with the original, brand-tailored concept. Brand Jam by Marc Gobé

Due to the reduction of consumers’ attention spans and information overload, it’s more important than ever to be quick, interesting, and true. Advertising Concept Book (Second Edition) by Pete Barry

If usability engineers designed a nightclub, it would be clean, quiet, brightly lit, with lots of places to sit down, plenty of bartenders, menus written in 18-point sans-serif, and easy to find bathrooms. But nobody would be there…. Read More

Consumers are suspicious. They tend to disbelieve most product claims. Your brand might last longer, require less maintenance, and be easier to use, but who will accept claims like these? The 22 Immutable Laws of Branding by Al and Laura… Read More

The problem with frequency is that it’s expensive. Even though frequency is expensive, it must still be used. Without reach and frequency, you cannot build a national brand. Permission Marketing by Seth Godin