Published in 1984 by HarperCollins Publishers, Robert Cialdini's book Influence: The Psychology of Persuasion outlines why people say 'Yes,' and offers 6 proven techniques that improve your ability to persuade others. 2/7. Reciprocation The basis of reciprocation states that humans 'should try to repay, in kind, what another person has provided us.' In society, a … Continue reading 225. Influence: 6 Proven Techniques to Improve Your Ability to Influence + BONUS!
223. Effective Communication Strategies to Increase Productivity & Be More Persuasive
Published in 2011 by McGraw-Hill, Robert Bacal's book Perfect Phrases for Customer Service 2nd Edition offers 'hundreds of ready-to-use phrases for handling any customer service situation' to improve your customer relationship management. WIIFM - What's In It For Me? 'What's in It For Me?' may very well be the single most important question you must answer … Continue reading 223. Effective Communication Strategies to Increase Productivity & Be More Persuasive
222. How to Ru(i)n a Government: 6 Barriers & 3 Cognitive Biases That Thwart Win/Win Negotiations
Published in 2001 by Basic Books, Max H. Bazarman, Jonathan Baron, and Katherine Shonk's book You Can't Enlarge the Pie cites pertinent case studies and makes logical arguments on how decision making strategies could best apply 'wise tradeoffs' to political negotiation." Business (wo)men vs Politicians The best management university graduates are taught two major non-adversarial strategies for efficient, successful negotiations: Identify and neutralize cognitive … Continue reading 222. How to Ru(i)n a Government: 6 Barriers & 3 Cognitive Biases That Thwart Win/Win Negotiations
216. What They Don’t Teach You At Harvard: Lessons in People, Sales, Negotiation & Business Mgmt
Published in 1984, the late Mark H. McCormack's book What They Don't Teach You At Harvard Business School is an extremely informative book that notes lessons he learned on managing people, sales & marketing, negotiation, and running a business while starting and building IMG. Managing people and their egos Successful business and management are really just people management. … Continue reading 216. What They Don’t Teach You At Harvard: Lessons in People, Sales, Negotiation & Business Mgmt
If you want to produce special work, it’s worth collaborating with special people. Hegarty on Creativity by Sir John Hegaty of BBH
Constantly chopping and changing your specialty will hinder your success. Hegarty on Creativity by Sir John Hegaty of BBH
Persuasion has a bad reputation because it’s associated with selling things to people, sometimes selling them things they don’t even want. Hegarty on Creativity by Sir John Hegaty of BBH
To create great work you should be making up your own beliefs as you go along, changing them one day to the next, always pushing against the boundaries of current thinking, trying to escape the confines of conventional wisdom. Hegarty on Creativity by Sir John Hegaty of BBH
Respect don’t revere. Putting anyone on a pedestal is dangerous. It implies they’re better than everyone else; but they’re not. We’re all stepping-stones for the next generation. Hegarty on Creativity by Sir John Hegaty of BBH
Stay open to new ideas, new places, and new people will feed your creative soul. Lack of inspiration may be just another way of saying lack of experience. Hegarty on Creativity by Sir John Hegaty of BBH
Storytelling is the most powerful form of communication ever invented. Through stories we learn, entertain, communicate, and socialize with each other. Hegarty on Creativity by Sir John Hegaty of BBH
Juxtaposition is the art of placing together a number of contrasting objects or ideas, usually two. Used effectively, it captures our imaginations immediately, making it one of the most valuable techniques any creater can employ to dramatize their message. And it’s at its most potent when these two objects are as diametrically opposed to each … Continue reading
When you are intent on putting a great wrong right, creativity will often exceed all expectations. Out of conflict comes purpose. Hegarty on Creativity by Sir John Hegaty of BBH
For most of us, anger amounts to stress, and the worst type of stress at that. But for artists, anger can be a positive force. If focused and channeled into a piece of work, it is capable of producing something of great profundity. Hegarty on Creativity by Sir John Hegaty of BBH
You can’t be good at everything. The skill is to work with someone who is good at what you are not. Hegarty on Creativity by Sir John Hegaty of BBH
Facebook’s pages platform reaches only six percent of a brand’s followers; and it’s headed down to one to two percent. If businesses want to make sure that people see their content, the best strategy is, and always has been, paid advertising. The Golden Age of Bullshit by Bob Hoffman citing Time Magazine and a Facebook spokesperson … Continue reading
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