Tag: communiation

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We are convinced by advertising based on consistency and coherence, not the quality and quantity of information.

The best ad campaigns involve a simple clear emotionally evocative idea repeated over and over again.

Less is in fact more.

7 unconscious errors we make when buying brands by Douglas Van Praet

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You can’t just sit down and write good copy all day long. I surround myself with books, and make myself choose one of these, open it up, and find a word at random, which I then force myself to include in a sentence – it helps me get into the flow of writing again.

Copywriting: Successful writing for Design, Advertising and Marketing by Mark Shaw