We are convinced by advertising based on consistency and coherence, not the quality and quantity of information. The best ad campaigns involve a simple clear emotionally evocative idea repeated over and over again. Less is in fact more…. Read More
We are convinced by advertising based on consistency and coherence, not the quality and quantity of information. The best ad campaigns involve a simple clear emotionally evocative idea repeated over and over again. Less is in fact more…. Read More
You can’t just sit down and write good copy all day long. I surround myself with books, and make myself choose one of these, open it up, and find a word at random, which I then force myself… Read More
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