While our conscious minds are busy thinking about the meaning of words people utter, our unconscious is busy judging the speaker by other criteria, and the human voice connects with a receiver deep within the human brain. To… Read More

Automatic, stereotyped behavior is prevalent in much of human action, because in many cases it is the more efficient form of behaving, and in other cases it is simply necessary. Whats odd is that despite their current widespread… Read More

Consumers tend to place too much importance on the first available information they receive about your brand/product. This ‘anchor’ influences the consumer’s subsequent decisions and judgments about your worth. Wikipedia: Anchoring

Consumers tend to judge your brand’s importance by how easy it is for them to recall. The more they come into contact with, interact with, and remember your brand, the more important they perceive your brand to be…. Read More

Consumers tend to allow their beliefs and opinions to influence how they interpret evidence, events, and arguments. The stronger the consumer’s belief, the firmer the consumer may challenge contradictory evidence and instead become an even firmer supporter in… Read More

Consumers tend to adopt the same behaviors and beliefs because many other people do (or believe) them. As these actions and beliefs spread among people, and as more people come to do (or believe) something, the probability of… Read More

What consumers say they want, and what consumers actually want isn’t always the same thing. People don’t always know what they want. What they think is the problem may not be the problem at all, but the symptom… Read More

Consumers tend to allow their values, beliefs, and prior knowledge of your brand and industry to distort the validity, logic, and believability of your brand claim, promise, mission statement, and unique selling proposition. Wikipedia.com: Belief Bias

The person whose beliefs, words, and deeds don’t match may be seen as indecisive, confused, two-faced, or even mentally ill. On the other side, a high degree of consistency is normally associated with personal and intellectual strength. Influence:… Read More

Not only do we unconsciously copy the mannerisms of others, but we like and have smoother interactions with strangers if the stranger copies our mannerisms. Unconsciously, a connection is formed, and you “like” people who are similar to… Read More

Psychologists have found that there is no minimal requirement necessary for a person to feel a kinship with an in-group. It is not necessary for you to share any attitudes or traits with your fellow group members, or… Read More

Though your evaluation of another person may feel rational and deliberate, it is heavily informed by automatic, unconscious processes. Subliminal: How Your Unconscious Mind Rules Your Behavior

We all belong to many in-groups. As a result, our self-identification shifts from situation to situation. Putting other people into categories affects our assessment of them. Putting ourselves into in- and out-group categories also has an effect –… Read More

User experience is dictated by the psychology and behavior of the users themselves. The Elements of User Design by Jesse James Garrett

Consumers have their preprogrammed tapes, and, although they usually work to the consumer’s advantage, the trigger features that activate them can be used to dupe the consumer into playing them at the wrong times. Influence: The Psychology of… Read More

For most of us, our natural inclination is to immerse ourselves in past grievances and upsetting events, engaging in a ‘he said, she said’ internal dialogue that makes us feel bad all over again. Redirect by Timothy Wilson

You’re saying something with your appearance whether you mean to or not, so you may as well mean to. Any self-respecting person with even a little common sense knows exactly what you’re saying and to whom you’re saying… Read More

People are motivated to perceive themselves as good, competent, moral people, and that when that view is threatened, they do what they can, psychologically, to repair their self-image. Redirect by Timothy Wilson

People are excellent rationalizers, and they might well make themselves feel better by finding an explanation that deflects blame away from them. They don’t do this consciously, of course – rationalization works best if it occurs behind the… Read More

The human mind does not process negations as well as it does affirmations. When a president says, ‘I am not a crook,’ people are more likely to think of him as a crook, because he becomes associated in… Read More