102. Critical Thinking: How Cognitive Biases Influence Consumers Online
12 important takeaways from this talk:
12 important takeaways from this talk:
Posted on May 10, 2015 by Joshua Smith
behavioral economics, cognitive bias, critical thinking, dark patterns, folyo, marketing, psychology, sacha greif, sidebar.io, startupfood, thefamily, Track 2 Save 10+ hours per week through better time management strategies, Track 3 Improve my negotiation strength, Track 4 Find better job offers, Track 6 Become independent, videos, youtube
09 important takeaways from this lecture:
Posted on May 5, 2015 by Joshua Smith
To create great work you should be making up your own beliefs as you go along, changing them one day to the next, always pushing against the boundaries of current thinking, trying to escape the confines of conventional… Read More
Posted on July 27, 2014 by Joshua Smith
Our rational mind is always looking for evidence to support our dominant beliefs… the stronger the emotion, the stronger the belief, and the greater the tendency to seek out supporting evidence. This confirmatory bias is why we often… Read More
We draw conclusions based upon how the information is presented—not the actual information itself. An ad for cream cheese that states 95% fat free is more likely to convince us than one that says it contains 5% fat…. Read More
Posted on June 22, 2014 by Joshua Smith
One of the great problems of (advertising) is how oblivious we are to our own prejudices and our own illogical behaviors. We seem to be able to recognize it in everyone but ourselves. Bob Hoffman on The Golden Age of… Read More
Posted on June 16, 2014 by Joshua Smith
Rather than simply stating the facts most advertisers typically embed their message into creative contextual devices that evoke feelings and bypass rational resistance. This is why advertisers use stories, poems, slogans, songs, jokes, pictures, symbols, characters, roles, and… Read More
Posted on June 13, 2014 by Joshua Smith
advertising, behavioral economics, cognitive bias, communication, competitive advantage, consumers, customer relationship, douglas van praet, graphic design, heuristics, illustration, influence, manipulation, marketing, metaphor, music, packaging design, persuasion, photography, poetry, product design, propaganda, storytelling, web design
Loss Aversion: we hate losing what we’ve got. When we copy, we justify it. When others copy, we villify it. Most of us have no problem with copying – as long as we’re the ones doing it. Everything… Read More
Posted on June 6, 2014 by Joshua Smith
advertising, behavioral economics, business model, cognitive bias, copyright, creativity, design, everything is a remix, heuristics, illustration, kirby ferguson, law, legal, loss aversion, misconceptioins, music, music videos, packaging design, product design, software, technology, troll, videos, vimeo, web design
The more we are exposed to a brand the more we like it. The number one drive in human behavior and biology is homeostasis, or the seeking of the same stable, balanced, predictable state. All consumers find a… Read More
Posted on June 4, 2014 by Joshua Smith
We make assumptions about the world around us based on sometimes incomplete or false information. Start With Why by Simon Sinek
Posted on June 2, 2014 by Joshua Smith
You can be conditioned through advertising to choose logically inferior options. We can even become conditioned to find great pleasure in things that harm us. 7 unconscious errors we make when buying brands by Douglas Van Praet
Posted on May 31, 2014 by Joshua Smith
Advertising works by a process of Unconscious Behaviorism. We are being conditioned by the media on a deep unconscious level and it is this implicit associative emotional conditioning that drives our brand preferences. We make decisions by emotional… Read More
Posted on May 27, 2014 by Joshua Smith
Creativity is an intellectual process, but it is also one driven by the heart. ‘What the heart knows today, the head will understand tomorrow.’ Hegarty on Creativity by Sir John Hegaty of BBH citing James Stephens
Posted on May 24, 2014 by Joshua Smith
Asking a consumer about something overrides the natural state that thing occupies in his or her experience. It’s very hard to preempt what people will find interesting or attention worthy – which makes it very risky to presume… Read More
The conscious mind will leap to conclusions, forming a coherent narrative based upon partial information. This strong tendency to draw conclusions from incomplete information is a cognitive rule called ‘what you see is all there is.’ Consistency and… Read More
Posted on May 18, 2014 by Joshua Smith
advertising, behavioral economics, branding, cognitive bias, communication, consumers, creativity, customer loyalty, daniel kahneman, douglas van praet, emotional branding, graphic design, heuristics, influence, manipulation, marketing, mind control, persuasion, propaganda, social media, storytelling, unconscious
People’s relationship with your brand affects their likelihood to notice communications from your brand. The Participation Paradox by Martin Weigel
Posted on May 18, 2014 by Joshua Smith
Recognizing the irrationality of our decisions can help us make more informed, sensible choices and save money. 7 unconscious errors we make when buying brands by Douglas Van Praet
Posted on May 17, 2014 by Joshua Smith
Lessons
How to Shape Human Behavior
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