12 important takeaways from this talk:
Tag: cognitive bias
100! Critical Thinking: Keys To Critical Thinking & Thinking About Dubious Claims
To create great work you should be making up your own beliefs as you go along, changing them one day to the next, always pushing against the boundaries of current thinking, trying to escape the confines of conventional wisdom.
The research interview process does more than merely ignore critical components of why people behave as they do, it changes how and what they think.
Consumer.ology by Philip Graves
When we have strong positive emotions about a brand we seek supporting evidence and ignore contradictory facts.
7 unconscious errors we make when buying brands by Douglas Van Praet