102. Critical Thinking: How Cognitive Biases Influence Consumers Online

12 important takeaways from this talk: Continue reading “102. Critical Thinking: How Cognitive Biases Influence Consumers Online”

100! Critical Thinking: Keys To Critical Thinking & Thinking About Dubious Claims

09 important takeaways from this lecture: Continue reading “100! Critical Thinking: Keys To Critical Thinking & Thinking About Dubious Claims”

To create great work you should be making up your own beliefs as you go along, changing them one day to the next, always pushing against the boundaries of current thinking, trying to escape the confines of conventional wisdom.

Hegarty on Creativity by Sir John Hegaty of BBH

The research interview process does more than merely ignore critical components of why people behave as they do, it changes how and what they think.

Consumer.ology by Philip Graves

When we have strong positive emotions about a brand we seek supporting evidence and ignore contradictory facts.