12 important takeaways from this talk: Continue reading “102. Critical Thinking: How Cognitive Biases Influence Consumers Online”
09 important takeaways from this lecture: Continue reading “100! Critical Thinking: Keys To Critical Thinking & Thinking About Dubious Claims”
The research interview process does more than merely ignore critical components of why people behave as they do, it changes how and what they think.
When we have strong positive emotions about a brand we seek supporting evidence and ignore contradictory facts.