70. Andrei Robu on Typeverything, Paul Rand’s Theory on Consumer Conditioning & Your Branding Strategy

imageDesign director, artist and creator of Typeverything, Andrei Robu has +15 years experience designing logos, typography and packaging design to build brand identity.

Typeverything began in Feb 2011 and now has over 100,000 followers. How did you grow Typeverything so quickly? Continue reading “70. Andrei Robu on Typeverything, Paul Rand’s Theory on Consumer Conditioning & Your Branding Strategy”

The more familiar and efficient the process is (or any one part of it is), the more likely it is to be driven by mental processes outside of conscious awareness.

How much of an American consumer’s soda-buying process is not conscious?

Consumer.ology by Philip Graves