When it comes time to pitch, you’ll be amazed by how powerful your persuasion skills have become simply because you understand a little more about the field and what drives it.
Tag: clients
We have a responsibility to the truth.
The advertising industry needs it and our clients deserve it.
The advertising agency business has gotten terribly conglomeratized and consolidated, and I don’t think that’s doing the agency, the employees of the agencies, and the clients of the agencies’ business any favors.
Bullshit has become such a powerful weapon that it’s hard for us to stop ourselves from using it.
We use it on consumers.
We use it on our clients.
And we are now bullshitting ourselves.
The Golden Age of Bullshit by Bob Hoffman
When looking for funding, don’t just look for cash.
Look for the right people.
