When it comes time to pitch, you’ll be amazed by how powerful your persuasion skills have become simply because you understand a little more about the field and what drives it.

Hegarty on Creativity by Sir John Hegaty of BBH

We have a responsibility to the truth.

The advertising industry needs it and our clients deserve it.

The advertising agency business has gotten terribly conglomeratized and consolidated, and I don’t think that’s doing the agency, the employees of the agencies, and the clients of the agencies’ business any favors.

Bullshit has become such a powerful weapon that it’s hard for us to stop ourselves from using it.

We use it on consumers.
We use it on our clients.
And we are now bullshitting ourselves.