When it comes time to pitch, you’ll be amazed by how powerful your persuasion skills have become simply because you understand a little more about the field and what drives it. Hegarty on Creativity by Sir John Hegaty of BBH
Bullshit has become such a powerful weapon that it’s hard for us to stop ourselves from using it. We use it on consumers. We use it on our clients. And we are now bullshitting ourselves. The Golden Age… Read More
Learning to deal with failure is an essential skill for all creative people. Everyone has work rejected. But good ideas are good ideas, and what one client rejects might find acceptance with another, so we should never see… Read More
I’ve got this tiny pang of regret when I think of how much I have probably missed out on in the last few years because I was too scared to take a risk, or too shy to speak… Read More
Interrogating clients is an essential part of being a designer. If we don’t learn to ask questions, we run the risk of never getting to the heart of what good design can be. No question is ever too… Read More
At one time (generics) got up to 7% of sales, but now they have waned dramatically. Generics are now a very minor part of grocery sales, down around 2% or less. Mike Rourke. 1988. “Generic Products Sell Strongly… Read More
Clients have a habit of failing to explain the stuff that to them is grindingly obvious. They are quick to accuse designers of failing to understand their business, yet they often make the mistake of not explaining what… Read More
There’s a rough magic in the word ‘no’. Clients often react badly at first, but they usually end up respecting the designer who says ‘no’ to unpaid pitching more than the one who says ‘yes’. Graphic Design: A… Read More
Usually if our work is rejected it is our own fault: we have either presented our ideas badly, or we have not spent enough time preparing; occasionally it is because we have done a bad job. Graphic Design:… Read More
I often look at the website and then meet the designers to look at their portfolios, and two things frequently strike me: 1) The first is that many designers don’t bother to maintain visual continuity across their printed… Read More
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