When it comes time to pitch, you’ll be amazed by how powerful your persuasion skills have become simply because you understand a little more about the field and what drives it. Hegarty on Creativity by Sir John Hegaty of BBH

We have a responsibility to the truth. The advertising industry needs it and our clients deserve it. Bob Hoffman on The Golden Age of Bullshit

The advertising agency business has gotten terribly conglomeratized and consolidated, and I don’t think that’s doing the agency, the employees of the agencies, and the clients of the agencies’ business any favors. Bob Hoffman on The Golden Age of Bullshit

Bullshit has become such a powerful weapon that it’s hard for us to stop ourselves from using it. We use it on consumers. We use it on our clients. And we are now bullshitting ourselves. The Golden Age… Read More

When looking for funding, don’t just look for cash. Look for the right people. Jodie Fox for Creative Mornings 

I don’t have clients. I have relationships with people of mutual respect. Michael Wolf via Julia Sagar (via viktorbezic)

A common mistake occurs when agencies and clients try to replicate (i.e. plagiarize) previously successful interactive (advertising) ideas. The problem is that these ideas rarely compare with the original, brand-tailored concept. Brand Jam by Marc Gobé

If I’m the richest person in the world, and I can’t find anybody to help me solve my problem, then my riches are useless to me. Blair Enns – Win Without Pitching

Learning to deal with failure is an essential skill for all creative people. Everyone has work rejected. But good ideas are good ideas, and what one client rejects might find acceptance with another, so we should never see… Read More

When titling your script, avoid the temptation to rush the title of your TV script. Titles may seem relatively trivial, but they can be important for various reasons: 1.) it gives the script an identity. Naturally, the title… Read More

I’ve got this tiny pang of regret when I think of how much I have probably missed out on in the last few years because I was too scared to take a risk, or too shy to speak… Read More

Interrogating clients is an essential part of being a designer. If we don’t learn to ask questions, we run the risk of never getting to the heart of what good design can be. No question is ever too… Read More

At one time (generics) got up to 7% of sales, but now they have waned dramatically. Generics are now a very minor part of grocery sales, down around 2% or less. Mike Rourke. 1988. “Generic Products Sell Strongly… Read More

Clients have a habit of failing to explain the stuff that to them is grindingly obvious. They are quick to accuse designers of failing to understand their business, yet they often make the mistake of not explaining what… Read More

I once did some research and asked half a dozen clients what they looked for in a designer’s website: most of them said they went straight to a client list. Graphic Design: A User’s Manual by Adrian Shaughnessy of United… Read More

A badly designed portfolio sends out a message: bad designer. Graphic Design: A User’s Manual by Adrian Shaughnessy of United Editions

There’s a rough magic in the word ‘no’. Clients often react badly at first, but they usually end up respecting the designer who says ‘no’ to unpaid pitching more than the one who says ‘yes’. Graphic Design: A… Read More

Usually if our work is rejected it is our own fault: we have either presented our ideas badly, or we have not spent enough time preparing; occasionally it is because we have done a bad job. Graphic Design:… Read More

I often look at the website and then meet the designers to look at their portfolios, and two things frequently strike me: 1) The first is that many designers don’t bother to maintain visual continuity across their printed… Read More