11 takeaways from this video:
Our rational mind is always looking for evidence to support our dominant beliefs…
the stronger the emotion, the stronger the belief, and the greater the tendency to seek out supporting evidence.
This confirmatory bias is why we often overlook the flaws of the ones we love, even if that loved one is a brand.
We focus our attention on the positive qualities of the brand while ignoring the deficiencies.
Transferrence of fear and self-loathing to an authoritarian vessel; it’s catharsis. He absorbes their dread with his narrative.
Because of this (the preacher) is effective in proportion to the amount of certainty he can project.
Certain linguistic anthropologists think that religion is a language virus that re-writes pathways in the brain.
Dulls critical thinking…