Release bad news quickly. Ten semi-bad stories are much more damaging than one really bad story that includes the same ten details. 27 Powers of Persuasion: Simple Strategies to Seduce Audiences and Win Allies

Release good news slowly. If you’ve got good news, release it slowly and as piecemeal as you can, because the cumulative effect is much more powerful. 27 Powers of Persuasion: Simple Strategies to Seduce Audiences and Win Allies