Advertising is most successful when it seeks to increase penetration, not loyalty. The Participation Paradox by Martin Weigel citing Charles Graham
Leave a Comment
Posted on June 9, 2014 by Joshua Smith
interview
advertising, brand loyalty, charles graham, competitive advantage, creative briefs, customer loyalty, industry analysis, influence, marketing, martin weigel, misconceptions, persuasion, sales ambassador, social media, social networking
You must be logged in to post a comment.
You must be logged in to post a comment.