Advertising is most successful when it seeks to increase penetration, not loyalty. The Participation Paradox by Martin Weigel citing Charles Graham
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Posted on June 9, 2014 by Joshua Smith
advertising, brand loyalty, charles graham, competitive advantage, creative briefs, customer loyalty, industry analysis, influence, marketing, martin weigel, misconceptions, persuasion, sales ambassador, social media, social networking
How to Shape Human Behavior
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