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69. Igor du Besset on Brand Activation, Strategic Planning as a Foundation & ‘Nothing Is Sacred’

Account Manager for CBA, Igor du Besset has +3 years experience working with brands to ensure consumers interact positively with their brand at all the different consumer touchpoints.

 2 Comments

 Posted on January 21, 2015 by Joshua Smith

 interview

     account managers, advertising, bongrain, brand activation, branding, brazil, cba, europe, france, igor du besset, interviews, lacoste, lipton, mcdonalds, men, nestle, packaging design, paris, piola, sfr, smartbox, summer, Track 6 Become independent, tropicana, truvia, unicef

67. Damien Sterbecq on Strategic Planning & The Collision Between Uber and The Parisian Taxis

Business Director of Brand Activation and Digital for Cb’a, Damien Sterbecq has 20+ years experience helping brands succeed in product packaging, retail and digital: the three main consumer touch points.

 2 Comments

 Posted on January 9, 2015 by Joshua Smith

 interview

     advertising, banque populaire, brand activation, branding, cba, damien sterbecq, digital consultants, edition francis lefebvre, europe, france, interviews, marketing, men, packaging design, paris, pepsi, pepsicola, product design, Track 6 Become independent, uber, uberpop, unilever

65. Olga Samama on Tour de France, Street Marketing vs Advertising and Risky Business Models

Brand Activation Consultant for CBA, Olga Samama has 13+ years experience working with brands to organize strategic marketing and brand activation campaigns to maximize media exposure and touch as many consumers as possible.

 1 Comment

 Posted on December 26, 2014 by Joshua Smith

 interview

     advertising, brand activation, cba, france, interviews, les echos, lipton, milka, paris, smartbox, tour de france, Track 6 Become independent, tropicana, women

61. Léa Stagnaro on Brand Activation vs Traditional Advertising & Managing Multiple Products

Account Manager for CB’a, Léa Stagnaro has +4 years experience helping brands maximize exposure during their product’s peak sales times during the year.

 3 Comments

 Posted on November 20, 2014 by Joshua Smith

 interview

     account managers, brand activation, cba, france, interviews, paris, Track 6 Become independent, women

60. Emmanuel Lorry on Brand Risk, Photoshop Limitations & Unscrupulous ‘Web Designers’

Creative Art Director for CB’a, Emmanuel Lorry has +6 years’ experience helping brands create advertising, product design, and brand activation campaigns.

 2 Comments

 Posted on November 7, 2014 by Joshua Smith

 interview

     art directors, cba, creative directors, europe, france, interviews, men, paris, Track 6 Become independent

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