106. The Story Of Stuff: How Our Modern Markets Economy Is Destroying Our Planet

19 important takeaways from this documentary:

People learn by comparison. They learn by comparing new things to the things they already know. That’s why redefining a category is much easier than creating a new one. When you position your product in an existing category… Read More

Having the courage and determination to focus on one subject or area of expertise gives you the solid foundation that is absolutely necessary if you’re to come up with a truly great idea, one that will be key… Read More

Too many creative people think they don’t need to specialize, that they can have lots of ideas in lots of different subjects all of which are going to be great. Hegarty on Creativity by Sir John Hegaty of BBH

It’s no good having great ideas if you can’t sell them. Hegarty on Creativity by Sir John Hegaty of BBH

Stay open to new ideas, new places, and new people will feed your creative soul. Lack of inspiration may be just another way of saying lack of experience. Hegarty on Creativity by Sir John Hegaty of BBH

If it’s a race to get into minds and stay there, then it’s the artists who make their points faster, smarter, and more thought-provoking that will be the ones who succeed. Hegarty on Creativity by Sir John Hegaty of BBH

From your smart TV to your iPhone to your iPad, we’re seeing more but reading less. All courtesy of digital technology. Hegarty on Creativity by Sir John Hegaty of BBH

When you are intent on putting a great wrong right, creativity will often exceed all expectations. Out of conflict comes purpose. Hegarty on Creativity by Sir John Hegaty of BBH

We’re all creative but only some of us will be lucky enough to earn our living by it. Hegarty on Creativity by Sir John Hegaty of BBH

The research interview process does more than merely ignore critical components of why people behave as they do, it changes how and what they think. Consumer.ology by Philip Graves

Participation isn’t enough. Having a more clear-sighted view on people’s real world buying behaviours and thus which consumers actually matter to the generation of revenue and profit begins to gives us a framework for thinking about participation. The… Read More

The expanding reach of intellectual property has introduced more and more possibilities for opportunistic litigation: suing to make a buck. Sample trolls and patent trolls are business models who have developed as a result of this. Everything is… Read More

When you’re trying something new, you’re in a very vulnerable place. You’re not even sure if it’s the right thing to do. Ramit Sethi on Google Talks

Snap judgments and rapid decisions often lead to poor work. The ability to stand back from your thinking and give it what we call ‘the overnight test’ is essential. Unfortunately, we live in a world today that too… Read More

In advertising, the best partnerships are usually those formed between art director and writer. The reason for this is in their job titles: Art directors think visually. Writers think in terms of narrative. Hegarty on Creativity by Sir John… Read More

There are plenty of people who are not very good web developers and not even necessarily good web designers, but they’re good at using the tools available to them, and if their design and message are good enough… Read More

When people buy T-shirts just for the logo on it, it shows how much people care for that brand – and is another source of revenue for the company. Brand Jam by Marc Gobé

Don’t confuse innovation with novelty. You may have successfully designed the latest shiny object for people to get excited about…at least until a new shiny object came out. And that’s the reason product features are more a novelty… Read More

The people LEAST likely to engage deeply are the MOST important for growth. There is a way out of this paradox. But it requires us to embrace two principles: 1) Battle for interest, not attention 2)Fans are actors,… Read More