106. The Story Of Stuff: How Our Modern Markets Economy Is Destroying Our Planet
19 important takeaways from this documentary:
19 important takeaways from this documentary:
People learn by comparison. They learn by comparing new things to the things they already know. That’s why redefining a category is much easier than creating a new one. When you position your product in an existing category… Read More
Having the courage and determination to focus on one subject or area of expertise gives you the solid foundation that is absolutely necessary if you’re to come up with a truly great idea, one that will be key… Read More
The expanding reach of intellectual property has introduced more and more possibilities for opportunistic litigation: suing to make a buck. Sample trolls and patent trolls are business models who have developed as a result of this. Everything is… Read More
In advertising, the best partnerships are usually those formed between art director and writer. The reason for this is in their job titles: Art directors think visually. Writers think in terms of narrative. Hegarty on Creativity by Sir John… Read More
Don’t confuse innovation with novelty. You may have successfully designed the latest shiny object for people to get excited about…at least until a new shiny object came out. And that’s the reason product features are more a novelty… Read More
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