business model | How to Shape Human Behavior

106. The Story Of Stuff: How Our Modern Markets Economy Is Destroying Our Planet

19 important takeaways from this documentary:

Posted on May 24, 2015 by Joshua Smith

annie leonard, business model, consumerism, consumption, documentary, global warming, pollution, thoughtmaybe, videos, youtube

People learn by comparison. They learn by comparing new things to the things they already know. That’s why redefining a category is much easier than creating a new one. When you position your product in an existing category… Read More

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Posted on August 5, 2014 by Joshua Smith

Quotes

branding, business model, competitive advantage, consumers, customer relationship management, emotional branding, industry analysis, joshua porter, product design

Having the courage and determination to focus on one subject or area of expertise gives you the solid foundation that is absolutely necessary if you’re to come up with a truly great idea, one that will be key… Read More

Posted on August 1, 2014 by Joshua Smith

Quotes

advertising, branding, business model, competitive advantage, design, expertise, fashion, graphic design, innovation, inspiration, marketing, misconceptions, packaging design, product design, sir john hegarty, technology

Too many creative people think they don’t need to specialize, that they can have lots of ideas in lots of different subjects all of which are going to be great. Hegarty on Creativity by Sir John Hegaty of BBH

Posted on July 31, 2014 by Joshua Smith

Quotes

bbh, branding, business model, creative brief, creativity, entrepreneur, expertise, graphic design, illustration, influence, innovation, inspiration, misconceptions, packaging design, persuasion, product design, sir john hegarty

It’s no good having great ideas if you can’t sell them. Hegarty on Creativity by Sir John Hegaty of BBH

Posted on July 25, 2014 by Joshua Smith

Quotes

advertising, bbh, branding, business model, consumers, design, misconceptions, negociation, pitching, sales ambassador, sir john hegarty

Stay open to new ideas, new places, and new people will feed your creative soul. Lack of inspiration may be just another way of saying lack of experience. Hegarty on Creativity by Sir John Hegaty of BBH

Posted on July 18, 2014 by Joshua Smith

Quotes

advertising, bbh, branding, business model, communication, competitive advantage, creative brief, creativity, design, emotional branding, graphic design, illustration, innovation, inspiration, marketing, packaging design, photography, product design, sir john hegarty, social networking, typography, web design

If it’s a race to get into minds and stay there, then it’s the artists who make their points faster, smarter, and more thought-provoking that will be the ones who succeed. Hegarty on Creativity by Sir John Hegaty of BBH

Posted on July 14, 2014 by Joshua Smith

Quotes

advertising, art, artist, bbh, business model, competitive advantage, creative brief, creativity, graphic design, illustration, influence, innovation, inspiration, persuasion, photography, sir john hegarty, typography, web design

From your smart TV to your iPhone to your iPad, we’re seeing more but reading less. All courtesy of digital technology. Hegarty on Creativity by Sir John Hegaty of BBH

Posted on July 13, 2014 by Joshua Smith

Quotes

advertising, analytics, business model, consumers, customer relationship management, digital, digital technology, graphic design, html5, industry analysis, innovation, inspiration, ipad, iphone, misconceptions, sir john hegarty, technology, web design

When you are intent on putting a great wrong right, creativity will often exceed all expectations. Out of conflict comes purpose. Hegarty on Creativity by Sir John Hegaty of BBH

Posted on July 12, 2014 by Joshua Smith

Quotes

advertising, bbh, business model, communication, conflict, creative brief, creativity, disruption, entrepreneur, innovation, inspiration, marketing, sir john hegarty, social good, social media, web design

We’re all creative but only some of us will be lucky enough to earn our living by it. Hegarty on Creativity by Sir John Hegaty of BBH

Posted on July 7, 2014 by Joshua Smith

Quotes

advertising, business model, creativity, graphic design, graphic designers, photography, photos, sir john hegarty, typography

The research interview process does more than merely ignore critical components of why people behave as they do, it changes how and what they think. Consumer.ology by Philip Graves

Posted on July 5, 2014 by Joshua Smith

Quotes

analytics, behavioral economics, business model, cognitive bias, consumers, creative brief, customer relationship management, heuristics, marketing research, misconceptions, philip graves, strategic planning

Participation isn’t enough. Having a more clear-sighted view on people’s real world buying behaviours and thus which consumers actually matter to the generation of revenue and profit begins to gives us a framework for thinking about participation. The… Read More

Posted on July 3, 2014 by Joshua Smith

Quotes

blogging, business model, consumer demographic, consumers, customer loyalty, customer relationship management, industry analysis, martin weigel, misconceptions, sales ambassador, social media

The expanding reach of intellectual property has introduced more and more possibilities for opportunistic litigation: suing to make a buck. Sample trolls and patent trolls are business models who have developed as a result of this. Everything is… Read More

Posted on July 2, 2014 by Joshua Smith

Quotes

business model, competitive advantage, copyright, everything is a remix, intellectual property, kirby ferguson, manipulation, misconceptions, troll

When you’re trying something new, you’re in a very vulnerable place. You’re not even sure if it’s the right thing to do. Ramit Sethi on Google Talks

Posted on June 30, 2014 by Joshua Smith

Quotes

advertising, branding, business model, communication, emotional branding, entrepreneur, google talk, industry analysis, innovation, inspiration, marketing, ramit sethi, viral marketing, web design

Snap judgments and rapid decisions often lead to poor work. The ability to stand back from your thinking and give it what we call ‘the overnight test’ is essential. Unfortunately, we live in a world today that too… Read More

Posted on June 29, 2014 by Joshua Smith

Quotes

advertising, bbh, business model, competitive advantage, copywriting, creative brief, innovation, inspiration, marketing, public relations, regret, sir john hegarty, social media, viral marketing

In advertising, the best partnerships are usually those formed between art director and writer. The reason for this is in their job titles: Art directors think visually. Writers think in terms of narrative. Hegarty on Creativity by Sir John… Read More

Posted on June 26, 2014 by Joshua Smith

Quotes

advertising, bbh, business model, competitive advantage, copywriter, copywriting, creative brief, creative director, creativity, graphic design, innovation, inspiration, journalism, marketing, print adverting, public relations, sir john hegarty, storytelling

There are plenty of people who are not very good web developers and not even necessarily good web designers, but they’re good at using the tools available to them, and if their design and message are good enough… Read More

Posted on June 23, 2014 by Joshua Smith

Quotes

business model, communication, competitive advantage, influence, persuasion, social networking, user experience, viral, web design, web development

When people buy T-shirts just for the logo on it, it shows how much people care for that brand – and is another source of revenue for the company. Brand Jam by Marc Gobé

Posted on June 21, 2014 by Joshua Smith

Quotes

branding, business model, consumers, customer loyalty, customer relationship management, emotional branding, logo design, marc gobe, t shirts

Don’t confuse innovation with novelty. You may have successfully designed the latest shiny object for people to get excited about…at least until a new shiny object came out. And that’s the reason product features are more a novelty… Read More

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Posted on June 19, 2014 by Joshua Smith

interview

business model, consumers, disruption, innovation, inspiration, packaging design, product design, sales ambassador, simon sinek, web design

The people LEAST likely to engage deeply are the MOST important for growth. There is a way out of this paradox. But it requires us to embrace two principles: 1) Battle for interest, not attention 2)Fans are actors,… Read More

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Posted on June 17, 2014 by Joshua Smith

interview

advertising, business model, competitive advantage, consumers, customer relationship management, industry analysis, marketing, martin weigel, misconceptions, persuasion, public relations, social media, social networking

How to Shape Human Behavior

Improve your soft skills, build negotiation strength & control your career.

106. The Story Of Stuff: How Our Modern Markets Economy Is Destroying Our Planet