Burn your business cards. Whenever we introduce ourselves to another person, we usually lead with our title – whether it’s on our business card or what we claim ourselves to be. In fact we’re robbing ourselves of some… Read More

In the world of super-modernity, a bus ticket can’t be just a bus ticket. It has to exhibit the branding of the bus company; it might carry an advertisement; and it will use sophisticated computerized tyopgraphy. It’s only… Read More

Offer two business cards. Business cards are one of your least expensive tools and best resources for future business: One for the person who came with the customer. One for the office and one for home. One for… Read More