Your creative imagination will always be greater than the technology at your disposal.
As a small start-up, identify your niche community, and identify things and ideas that your niche community all have in common.
Then work on permeating your brand and logo into their everyday life by attaching them to something in their everyday life and communicating around it.
Being useful to people is a great door opener.
Too many organizations align their projects to a research process that can easily reject a good idea or endorse a bad one.