brief | How to Shape Human Behavior

Your creative imagination will always be greater than the technology at your disposal. Jason Galeon

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Posted on April 6, 2014 by Joshua Smith

brief, business model, competitive advantage, creative briefs, creative mornings, creativemornings, illustration, innovation, inspiration, jason galeon, misconceptions, package design, product design, technology, typography, web design

As a small start-up, identify your niche community, and identify things and ideas that your niche community all have in common. Then work on permeating your brand and logo into their everyday life by attaching them to something… Read More

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Posted on April 5, 2014 by Joshua Smith

account manager, advertising, branding, brief, clients, communication, consumers, creative briefs, customer relationship management, emotional branding, europe, france, indiegogo, influence, jwt, kickstarter, marketing, paris, persuasion, public relations, social networking, start up

Too many organizations align their projects to a research process that can easily reject a good idea or endorse a bad one. Consumer.ology by Philip Graves

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Posted on April 1, 2014 by Joshua Smith

advertising, analytics, branding, brief, business model, consumers, creative briefs, industry analysis, misconceptions, philip graves