Published in 2004, Kathleen Taylor‘s book Brainwashing: The Science of Thought Control looks at the history of brainwashing as we know it through the lens of neuroscience and psychology, defines the spectum of ‘brainwashing’ from persuasion to aggressive thought reform, and shows how strategies of brainwashing can be observed in religion, advertising, education and government.
Tag: branding
165. How to Run A Business: Superbrand Secrets From The Fashion Industry
74. Generation Like: How your quest for identity & connection is subtly manipulated
71. Roberto Cruz Niemiec on How Architecture Affects Branding, Collaboration & Blog Etiquette 101
Vice President at Cannon Design and curator of ArchAtlas, Roberto Cruz Niemiec has +20 years experience manifesting his client’s brand image and philosophy through architecture & design. (more…)
69. Igor du Besset on Brand Activation, Strategic Planning as a Foundation & ‘Nothing Is Sacred’
Account Manager for CBA, Igor du Besset has +3 years experience working with brands to ensure consumers interact positively with their brand at all the different consumer touchpoints. (more…)
68. Rares Vidican on Ad Blocking Software, Creating A Digital Media Strategy & The Intricacy Of Digital Ads
Team Leader and Tracking and Data Manager for Group M, Rares Vidican has +5 years experience creating, tracking and managing the analytics for media plans and digital campaigns. (more…)
67. Damien Sterbecq on Strategic Planning & The Collision Between Uber and The Parisian Taxis
Business Director of Brand Activation and Digital for Cb’a, Damien Sterbecq has 20+ years experience helping brands succeed in product packaging, retail and digital: the three main consumer touch points. (more…)
64. Lewis Chalas on Digital Advertising, The Consumer Journey and The Power of ‘Click Here!’
Digital Coordinator for Group M and Co-founder of Razzia.co, Lewis Chalas has +6 years experience working with brands to most effectively reach consumers through digital media. (more…)
58. Thomas Yve, Art Director
Art Director for Being, Thomas Yve has +5 years experience creating visual identities and packaging designs for brands. (more…)
People learn by comparison.
They learn by comparing new things to the things they already know. That’s why redefining a category is much easier than creating a new one.
When you position your product in an existing category you’re essentially saying “it’s like something you already know but better”.
When you try to create a new product category you’re essentially saying “it’s like nothing you’ve ever seen before”.
That’s a provocative statement, but hard to learn by.
Joshua Porter “How to redefine a product category” (via peterspear)
Do small things with great love.
Constantly chopping and changing your specialty will hinder your success.
Having the courage and determination to focus on one subject or area of expertise gives you the solid foundation that is absolutely necessary if you’re to come up with a truly great idea, one that will be key to your future success.
Too many creative people think they don’t need to specialize, that they can have lots of ideas in lots of different subjects all of which are going to be great.
Persuasion has a bad reputation because it’s associated with selling things to people, sometimes selling them things they don’t even want.
Respect don’t revere.
Putting anyone on a pedestal is dangerous. It implies they’re better than everyone else; but they’re not.
We’re all stepping-stones for the next generation.
It’s no good having great ideas if you can’t sell them.
Stay open to new ideas, new places, and new people will feed your creative soul.
Lack of inspiration may be just another way of saying lack of experience.
Storytelling is the most powerful form of communication ever invented.
Through stories we learn, entertain, communicate, and socialize with each other.
For most of us, anger amounts to stress, and the worst type of stress at that.
But for artists, anger can be a positive force.
If focused and channeled into a piece of work, it is capable of producing something of great profundity.