Account Manager for CBA, Igor du Besset has +3 years experience working with brands to ensure consumers interact positively with their brand at all the different consumer touchpoints. Continue reading “69. Igor du Besset on Brand Activation, Strategic Planning as a Foundation & ‘Nothing Is Sacred’”
Tag: brand activation
67. Damien Sterbecq on Strategic Planning & The Collision Between Uber and The Parisian Taxis
Business Director of Brand Activation and Digital for Cb’a, Damien Sterbecq has 20+ years experience helping brands succeed in product packaging, retail and digital: the three main consumer touch points. Continue reading “67. Damien Sterbecq on Strategic Planning & The Collision Between Uber and The Parisian Taxis”
65. Olga Samama on Tour de France, Street Marketing vs Advertising and Risky Business Models
Brand Activation Consultant for CBA, Olga Samama has 13+ years experience working with brands to organize strategic marketing and brand activation campaigns to maximize media exposure and touch as many consumers as possible. Continue reading “65. Olga Samama on Tour de France, Street Marketing vs Advertising and Risky Business Models”
61. Léa Stagnaro on Brand Activation vs Traditional Advertising & Managing Multiple Products
Account Manager for CB’a, Léa Stagnaro has +4 years experience helping brands maximize exposure during their product’s peak sales times during the year. Continue reading “61. Léa Stagnaro on Brand Activation vs Traditional Advertising & Managing Multiple Products”