Exploring the line between persuasion and manipulation.
Published in 2009, Pierre Bayard’s book How to Talk About Books You Haven’t Read answers the question of whether or not it’s possible, and acceptable to give an informed opinion about books you haven’t read, and offers 12 proven techniques Continue reading “183. How to Feign Competence While Talking About Books You Haven’t Read”
Published in 2003, Richard Templar’s book The Rules Of Work: A Definitive Code For Personal Success outlines 108 rules to make your mark and move up in the corporate world as quickly and efficiently as possible. Continue reading “188. Critical Thinking: How to Build A Career You’re Proud Of Without Burning Bridges”
Published in 1999, Seth Godin’s book Permission Marketing explains how to grow your business by turning “strangers into friends, and friends into customers.” Continue reading “193. How to Grow Your Business: Turning Strangers Into Friends & Friends Into Customers”
Published in 2009, Robin Lent and Geneviève Tour’s book Selling Luxury offers brands 88 imperatives to connecting with affluent customers, creating unique experiences through impeccable service, and closing the sale. Continue reading “197. Sales & Customer Service Strategies From The Luxury Industry”
