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Published in 2003, Richard Templar’s book The Rules Of Work: A Definitive Code For Personal Success outlines 108 rules to make your mark and move up in the corporate world as quickly and efficiently as possible. (more…)
Published in 1999, Seth Godin’s book Permission Marketing explains how to grow your business by turning “strangers into friends, and friends into customers.” (more…)
Published in 2009, Robin Lent and Geneviève Tour’s book Selling Luxury offers brands 88 imperatives to connecting with affluent customers, creating unique experiences through impeccable service, and closing the sale. (more…)
Published in 2004, Kathleen Taylor‘s book Brainwashing: The Science of Thought Control looks at the history of brainwashing as we know it through the lens of neuroscience and psychology, defines the spectum of ‘brainwashing’ from persuasion to aggressive thought reform, and shows how strategies of brainwashing can be observed in religion, advertising, education and government.
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Published in 1984, the late Mark H. McCormack‘s book What They Don’t Teach You At Harvard Business School is an extremely informative book that notes lessons he learned on managing people, sales & marketing, negotiation, and running a business while starting and building IMG. (more…)
Published in 2016 by Houghton Mifflin Harcourt, Tim Ferriss‘ book Tools of Titans offers the tactics, routines, and habits of 100+ billionaires, icons, and world-class performers to help humans better live healthy, wealthy, and wise. (more…)
Published in 2012 by Palgrave Macmillan, Tim Calkins‘ book Defending Your Brand outlines 15 defensive strategies smart companies use to deal with competitive attacks, and warns that while these strategies can be carried out ‘legally,’ you should first consult legal (more…)
Published in 2013 by Penguin Books, Timothy Wilson‘s book Redirect: Changing The Stories We Live By offers practical advice on being happier and more successful, from parenting to PTSD to teen pregnancies to drug and alcohol abuse and more… (more…)
Published in 2001 by Basic Books, Max H. Bazarman, Jonathan Baron, and Katherine Shonk‘s book You Can’t Enlarge the Pie cites pertinent case studies and makes logical arguments on how decision making strategies could (more…)
Published in 2011 by McGraw-Hill, Robert Bacal‘s book Perfect Phrases for Customer Service 2nd Edition offers ‘hundreds of ready-to-use phrases for handling any customer service situation’ to improve your customer relationship management.
Published in 2011 by Penguin Publishing, Roger Fisher‘s, William Ury‘s, and Bruce Patton‘s book Getting to Yes: Negotiating an agreement without giving in offers a principled negotiation method to win-win negotiations; especially when you’re the weaker party. (more…)
Published in 1984 by HarperCollins Publishers, Robert Cialdini‘s book Influence: The Psychology of Persuasion outlines why people say ‘Yes,’ and offers 6 proven techniques that improve your ability to persuade others. (more…)
Published in 2014, John Hegarty‘s book Hegarty on Creativity: There Are No Rules discusses how to recognize and respect talent. And if you’re one of the few talented creatives, how to earn a living doing it. (more…)