227. 16 Reasons Why Your Creative Ideas Might be Sh!t

John Hegarty Creativity There Are No RulesPublished in 2014, John Hegarty‘s book Hegarty on Creativity: There Are No Rules discusses how to recognize and respect talent. And if you’re one of the few talented creatives, how to earn a living doing it. Continue reading “227. 16 Reasons Why Your Creative Ideas Might be Sh!t”

225. Influence: 6 Proven Techniques to Improve Your Ability to Influence + BONUS!

Influence The Psychology of Persuasion by Robert CialdiniPublished in 1984 by HarperCollins Publishers, Robert Cialdini‘s book Influence: The Psychology of Persuasion outlines why people say ‘Yes,’ and offers 6 proven techniques that improve your ability to persuade others. Continue reading “225. Influence: 6 Proven Techniques to Improve Your Ability to Influence + BONUS!”

224. Getting to Yes: How to Negotiate When You’re The Weaker Party

Getting to Yes: Negotiating Agreement Without Giving In by Roger Fisher, William L. Ury, Bruce PattonPublished in 2011 by Penguin Publishing, Roger Fisher‘s, William Ury‘s, and Bruce Patton‘s book Getting to Yes: Negotiating an agreement without giving in offers a principled negotiation method to win-win negotiations; especially when you’re the weaker party. Continue reading “224. Getting to Yes: How to Negotiate When You’re The Weaker Party”

223. Effective Communication Strategies to Increase Productivity & Be More Persuasive

perfect phrases customer service robert bacalPublished in 2011 by McGraw-Hill, Robert Bacal‘s book Perfect Phrases for Customer Service 2nd Edition offers ‘hundreds of ready-to-use phrases for handling any customer service situation’ to improve your customer relationship management.

Continue reading “223. Effective Communication Strategies to Increase Productivity & Be More Persuasive”

222. How to Ru(i)n a Government: 6 Barriers & 3 Cognitive Biases That Thwart Win/Win Negotiations

You Can't Enlarge the Pie by Max H. Bazerman, Katherine Shonk, Jonathan BaronPublished in 2001 by Basic Books, Max H. Bazarman, Jonathan Baron, and Katherine Shonk‘s book You Can’t Enlarge the Pie cites pertinent case studies  and makes logical arguments on how decision making strategies could Continue reading “222. How to Ru(i)n a Government: 6 Barriers & 3 Cognitive Biases That Thwart Win/Win Negotiations”

221. Critical Thinking: How The Stories You Tell Yourself Determine Your Perspective

Redirect: Changing The Stories We Live By by Timothy D. WilsonPublished in 2013 by Penguin Books, Timothy Wilson‘s book Redirect: Changing The Stories We Live By offers practical advice on being happier and more successful, from parenting to PTSD to teen pregnancies to drug and alcohol abuse and more… Continue reading “221. Critical Thinking: How The Stories You Tell Yourself Determine Your Perspective”

220. How to Run A Business: Offensive and Defensive Strategies To Manage Competitive Attacks

Defending Your Brand by Tim CalkinsPublished in 2012 by Palgrave Macmillan, Tim Calkins‘ book Defending Your Brand  outlines 15 defensive strategies smart companies use to deal with competitive attacks, and warns that while these strategies can be carried out ‘legally,’ you should first consult legal Continue reading “220. How to Run A Business: Offensive and Defensive Strategies To Manage Competitive Attacks”

219. Healthy, Wealthy, & Wise: Strategies & Systems to Improve Life

Tim Ferriss podcast tools of titans bookPublished in 2016 by Houghton Mifflin Harcourt, Tim Ferriss‘ book Tools of Titans offers the tactics, routines, and habits of 100+ billionaires, icons, and world-class performers to help humans better live healthy, wealthy, and wise. Continue reading “219. Healthy, Wealthy, & Wise: Strategies & Systems to Improve Life”

216. What They Don’t Teach You At Harvard: Lessons in People, Sales, Negotiation & Business Mgmt

What they don't teach you at harvard university by Mark McCormackPublished in 1984, the late Mark H. McCormack‘s  book What They Don’t Teach You At Harvard Business School is an extremely informative book that notes lessons he learned on managing people, sales & marketing, negotiation, and running a business while starting and building IMG. Continue reading “216. What They Don’t Teach You At Harvard: Lessons in People, Sales, Negotiation & Business Mgmt”

211. Critical Thinking: Brainwashing’s Implication in Education, Advertising, Religion & Government

Brainwashing: The Science of Thought Reform by Kathleen TaylorPublished in 2004, Kathleen Taylor‘s book Brainwashing: The Science of Thought Control looks at the history of brainwashing as we know it through the lens of neuroscience and psychology, defines the spectum of ‘brainwashing’ from persuasion to aggressive thought reform, and shows how strategies of brainwashing can be observed in religion, advertising, education and government.

Continue reading “211. Critical Thinking: Brainwashing’s Implication in Education, Advertising, Religion & Government”

197. Sales & Customer Service Strategies From The Luxury Industry

imagePublished in 2009, Robin Lent and Geneviève Tour’s book Selling Luxury offers brands 88 imperatives to connecting with affluent customers, creating unique experiences through impeccable service, and closing the sale. Continue reading “197. Sales & Customer Service Strategies From The Luxury Industry”

193. How to Grow Your Business: Turning Strangers Into Friends & Friends Into Customers

Permission Marketing by Seth GodinPublished in 1999, Seth Godin’s book Permission Marketing explains how to grow your business by turning “strangers into friends, and friends into customers.” Continue reading “193. How to Grow Your Business: Turning Strangers Into Friends & Friends Into Customers”

188. Critical Thinking: How to Build A Career You’re Proud Of Without Burning Bridges

Rules of Work by Richard TemplarPublished in 2003, Richard Templar’s book The Rules Of Work: A Definitive Code For Personal Success outlines 108 rules to make your mark and move up in the corporate world as quickly and efficiently as possible. Continue reading “188. Critical Thinking: How to Build A Career You’re Proud Of Without Burning Bridges”

183. How to Feign Competence While Talking About Books You Haven’t Read

How to Talk About Books You Haven't Read by Pierre BayardPublished in 2009, Pierre Bayard’s book How to Talk About Books You Haven’t Read answers the question of whether or not it’s possible, and acceptable to give an informed opinion about books you haven’t read, and offers 12 proven techniques Continue reading “183. How to Feign Competence While Talking About Books You Haven’t Read”

How do we know which books to read? There are so many to choose from we couldn’t read them all – not to mention the blogs and magazines – even if we wanted to. One of the ways we decide is by studying reading lists. And there’s no shortage of reading lists to choose from.