How do we know which books to read? There are so many to choose from we couldn’t read them all – not to mention the blogs and magazines – even if we wanted to. One of the ways… Read More

How a designer responds to a brief is the most important factor in determining the outcome of a project. Briefing documents need to be studied closely, yet following them slavishly is not always advisable. We should challenge bad… Read More

What makes a good cover design? The secret is not to attempt to retell the story. The author might have hundreds of pages to indulge in endless detail; the designer has only a small space to visually replicate… Read More

Problem solving is a part of being a graphic designer, but most graphic-design briefs are not ‘problems.’ In fact, they are the opposite; they are opportunities to create something new and unexpected. If we insist on treating all… Read More

Commercial sites are encouraged to follow the guidelines laid down by the World Wide Web Consortium’s rules on web accessibility, but as yet there are no requirements for private-sector websites to adhere to the amended Rehabilitation Act compelling… Read More

A lot of misery in client-designer relationships is caused by clients not knowing how their work is done, who it is done by, and what is involved in doing it. Designers often think that by sheltering clients from… Read More

In advertising the idea – the message – is everything. But the problem with this approach is that it justifies some of the dreariest design you’ll ever see and, futhermore, it sends out a signal that says, ‘This… Read More

Nervous clients and their over reliance on consumer research can be a huge problem. Innovative advertising makes focus groups uncomfortable because, by definition, they have not seen anything like it before, so they are not sure about it…. Read More

A badly bound document is like a badly designed document. Not much good. Glued, stapled, riveted, stitched, perfect bound, hot glued or cold glued: the way we bind our documents says as much about our abilities as designers… Read More

There’s nothing more hopeless than a document that won’t lie flat, or one that splits when you open it too far, or one that is bound so poorly that pages fall out. Graphic Design: A User’s Manual by Adrian… Read More

Most of the design magazines have blogs, a tacit acknowledgment that most of the action has moved online, and that print media are unable to move with a fraction of the speed that is possible on the Internet…. Read More

There is no better advertisement for the value and grace of good graphic design than a well-designed book. When everything is in harmony – typography, images, grids, margins, print quality, paper stock, format, binding and finishing – the… Read More

We instinctively know when design is right, and when it is horribly wrong. If the design thrusts itself on our attention, it is probably wrong. There should be a natural harmony and rhythm in such matters, as the… Read More

Digital files make the technical execution of the design relatively easy, but nothing beats holding images and text in our hands, so whenever possible a good way to start designing a book is to lay out all the… Read More

If we are going to be accomplished, effective and responsible graphic designers, it makes sense that we learn how to explain to our clients what we do, and how we do it. Simple really – except it’s not…. Read More

Graphic design is the idea that the spaces between the letterforms are as important as the letters themselves, that the empty space in a layout isn’t really empty at all but filled in with tension, potential and excitement…. Read More