Facebook’s pages platform reaches only six percent of a brand’s followers; and it’s headed down to one to two percent.
If businesses want to make sure that people see their content, the best strategy is, and always has been, paid advertising.
One of the problems with advertising experts is that they have a free pass.
They go around to conferences, they talk to the press, they write stupid blogs, and they make profound and confident statements about the advertising industry.
And no one ever goes back and checks up on them.