Facebook’s pages platform reaches only six percent of a brand’s followers; and it’s headed down to one to two percent.

If businesses want to make sure that people see their content, the best strategy is, and always has been, paid advertising.

The Golden Age of Bullshit by Bob Hoffman citing Time Magazine and a Facebook spokesperson for Time Magazine

One of the greatest threats we face is simply put – bullshit.

We’re drowning in it. We’re drowning in rhetoric that is just true enough not to be a lie.

Bob Hoffman on The Golden Age of Bullshit citing speechwriter John Lovett

One of the great problems of (advertising) is how oblivious we are to our own prejudices and our own illogical behaviors.

We seem to be able to recognize it in everyone but ourselves.

One of the problems with advertising experts is that they have a free pass.

They go around to conferences, they talk to the press, they write stupid blogs, and they make profound and confident statements about the advertising industry.

And no one ever goes back and checks up on them.

We have a responsibility to the truth.

The advertising industry needs it and our clients deserve it.