Facebook’s pages platform reaches only six percent of a brand’s followers; and it’s headed down to one to two percent. If businesses want to make sure that people see their content, the best strategy is, and always has… Read More

One of the greatest threats we face is simply put – bullshit. We’re drowning in it. We’re drowning in rhetoric that is just true enough not to be a lie. Bob Hoffman on The Golden Age of Bullshit citing speechwriter John… Read More

One of the great problems of (advertising) is how oblivious we are to our own prejudices and our own illogical behaviors. We seem to be able to recognize it in everyone but ourselves. Bob Hoffman on The Golden Age of… Read More

One of the problems with advertising experts is that they have a free pass. They go around to conferences, they talk to the press, they write stupid blogs, and they make profound and confident statements about the advertising… Read More

We have a responsibility to the truth. The advertising industry needs it and our clients deserve it. Bob Hoffman on The Golden Age of Bullshit

Lying is different from bullshit. When you lie, you know what the truth is but you intentionally misrepresent it. In a way bullshit is more insidious because people who bullshit often don’t know what the truth is and… Read More

The theory that people want to engage with brands online and share their enthusiasms with their friends and that their friends will share their enthusiasms with other friends through social media channels has turned out to be an… Read More

Here’s what you need to know about social media: The hundreds of millions of people using social media are interested in interacting with each other. Not brands, not ads, not you, not me. The Golden Age of Bullshit by… Read More

In the traditional ad business, we’re always reminding our client that consumer behavior is not rational. We lecture them on emotion as a factor on buying decisions and brand preferences. We explain to them that an ad is… Read More

In the US people over 50 control over 70% of the wealth. They are responsible for almost 50% of consumer spending, they buy 55% of all consumer package goods and 62% of all new cars. If Americans over… Read More

Email remains a more effective way to acquire customers than social media. Nearly 40 times that of Facebook and Twitter combined. The Golden Age of Bullshit by Bob Hoffman

Most brands are realizing that their social media programs are way more time consuming, way more expensive, and way less capable of driving sales than was promised. The Golden Age of Bullshit by Bob Hoffman

The advertising agency business has gotten terribly conglomeratized and consolidated, and I don’t think that’s doing the agency, the employees of the agencies, and the clients of the agencies’ business any favors. Bob Hoffman on The Golden Age of Bullshit

The consumer is in control? Where’s the proof? How do you know? The data just isn’t there. Bob Hoffman on The Golden Age of Bullshit

An astounding amount of what the experts and what the pundits and geniuses have told us about advertising and marketing and media in the last ten years has turned out to be bologna. Radical changes in technology was… Read More

There are people (in advertising) that believe that consumers are ‘in love’ with brands. They believe consumers want to have ‘relationships’ with brands. They want to have ‘personal experiences’ and be ‘personally engaged’ with brands. There are people… Read More

Bullshit has become such a powerful weapon that it’s hard for us to stop ourselves from using it. We use it on consumers. We use it on our clients. And we are now bullshitting ourselves. The Golden Age… Read More

I love independent agencies who break away from an agency and say: ‘I don’t want to do this anymore. I’m smarter than the schmuck in the corner office. I’m going to do it my way.’ Those people, I… Read More

People don’t believe facts; they believe ‘experts.’ Bob Hoffman on The Golden Age of Bullshit citing Daniel Kahneman, Nobel prize winner

An alarming amount of online interaction is apparently fraudulent. Only 38% of traffic on the web now is human. 62% is bots, scrapers, hackers, spammers, and other impersonators. And the amount of fraud being perpetrated on advertisers by… Read More