Facebook’s pages platform reaches only six percent of a brand’s followers; and it’s headed down to one to two percent.

If businesses want to make sure that people see their content, the best strategy is, and always has been, paid advertising.

The Golden Age of Bullshit by Bob Hoffman citing Time Magazine and a Facebook spokesperson for Time Magazine

Participation isn’t enough.

Having a more clear-sighted view on people’s real world buying behaviours and thus which consumers actually matter to the generation of revenue and profit begins to gives us a framework for thinking about participation.

The Participation Paradox by Martin Weigel

Recognizing that brands aren’t simply built upon exclusive loyalty but are highly dependent on vast numbers of light, polygamous buyers – and that growth comes from acquiring more of them, not increasingly the loyalty of current buyers – puts the role of the ‘fan’ into proper perspective.

The Participation Paradox by Martin Weigel

One of the problems with advertising experts is that they have a free pass.

They go around to conferences, they talk to the press, they write stupid blogs, and they make profound and confident statements about the advertising industry.

And no one ever goes back and checks up on them.

I like to go to a lot of events and conferences. I read a lot from different essays, bloggers, and books.

And one thing that you expect when you see these people up on stage; when you read these articles from bloggers you expect a little bit of… expertise.

Efficiency doesn’t build relationships. Quarterly-update newsletters get skimmed and don’t resonate at all.

I would rather get a quick 5-line personal email is so much more effective than a BCC: blast.

Confidence depends on the quality of the story they can tell. So it’s not surprising that one of the hottest new forms of advertising is ‘Branded Content.’

Increasingly advertisers are choosing to spend their investments often in the form of entertaining stories that blur the line between conventional advertising and entertainment.

We might enjoy these new forms of advertising better, but we also may become more influenced by them without ever knowing why.

7 unconscious errors we make when buying brands by Douglas Van Praet citing Daniel Kahneman

When someone chooses to share your content, this demonstrates two things.

1) The reader has found enough value in your content to recommend it to the people he or she knows.

2) Now more people are likely to read your post. After all, at the end of the day, people would rather take recommendations from their friends, than from a brand.

Once you see your shares sky-rocketing, you’ll know you’re doing something right.

Once discussion begins to hatch around your content, give yourself a pat on the back.

Connecting members to each other is a crucial, and difficult, part of growing a community.

Foster and monitor these conversations because it is this type of interconnectivity that will pay off in the long run.

Just because technology has made it easier to create and express yourself does not mean you’re any good at it.

Every day I’m inundated with badly written, poorly constructed, uninformed blogs.

Hegarty on Creativity by Sir John Hegaty of BBH

Long (content) emails and blog posts filter out the illiterate people who un-subscribe which means the people who are left are highly-committed and want to read it provided it’s adding value and really interesting and engaging.

Likes and favorites are certainly great forms of engagement. They show that your audience is interested and appreciates whatever it is that you’re sharing.

However, liking a post is very different than clicking a link.

Certainly, the more likes you get, the more likely it is that people will consume your content, become fans and hopefully customers.

However, ultimately, the “like” is a weak form of engagement.

‘What do you do?’ ‘Where do you live?’

These are questions you will answer almost all of your lives. And yet most of us never test different responses.

And just the simple way you word it can get people fascinated in your or bored by you.

An alarming amount of online interaction is apparently fraudulent.

Only 38% of traffic on the web now is human.

62% is bots, scrapers, hackers, spammers, and other impersonators.

And the amount of fraud being perpetrated on advertisers by online scammers is 54% of display ads paid for by advertisers between May 2012 and February 2013 never appeared in front of a live human being.

The Golden Age of Bullshit by Bob Hoffman citing publications by CNET & The Wall Street Journal

Marketing is important, but marketing done by real clients is the best form of marketing.

Invest your time and money in getting a video of influential people using and endorsing your product.

Spend your time pitching to influencial bloggers and journalists to get articles written about you or your products.

Know what you stand for and then put yourself out there fast. Embrace that your post will be gone in a scant 10 seconds. At most, your moments are woven together as a story for 24 hours.

How do we know which books to read? There are so many to choose from we couldn’t read them all – not to mention the blogs and magazines – even if we wanted to. One of the ways we decide is by studying reading lists. And there’s no shortage of reading lists to choose from.