Do small things with great love.

Facebook’s pages platform reaches only six percent of a brand’s followers; and it’s headed down to one to two percent. If businesses want to make sure that people see their content, the best strategy is, and always has… Read More

Participation isn’t enough. Having a more clear-sighted view on people’s real world buying behaviours and thus which consumers actually matter to the generation of revenue and profit begins to gives us a framework for thinking about participation. The… Read More

Recognizing that brands aren’t simply built upon exclusive loyalty but are highly dependent on vast numbers of light, polygamous buyers – and that growth comes from acquiring more of them, not increasingly the loyalty of current buyers –… Read More

One of the problems with advertising experts is that they have a free pass. They go around to conferences, they talk to the press, they write stupid blogs, and they make profound and confident statements about the advertising… Read More

I like to go to a lot of events and conferences. I read a lot from different essays, bloggers, and books. And one thing that you expect when you see these people up on stage; when you read… Read More

Efficiency doesn’t build relationships. Quarterly-update newsletters get skimmed and don’t resonate at all. I would rather get a quick 5-line personal email is so much more effective than a BCC: blast. Ramit Sethi on Google Talks

Chances are, your customers have lots of problems that you can help solve with content before you can solve them with your product. Chris Savage. CEO Wistia. “Marketing to a Mission” (via peterspear)

Confidence depends on the quality of the story they can tell. So it’s not surprising that one of the hottest new forms of advertising is ‘Branded Content.’ Increasingly advertisers are choosing to spend their investments often in the… Read More

When someone chooses to share your content, this demonstrates two things. 1) The reader has found enough value in your content to recommend it to the people he or she knows. 2) Now more people are likely to… Read More

Once discussion begins to hatch around your content, give yourself a pat on the back. Connecting members to each other is a crucial, and difficult, part of growing a community. Foster and monitor these conversations because it is… Read More

Just because technology has made it easier to create and express yourself does not mean you’re any good at it. Every day I’m inundated with badly written, poorly constructed, uninformed blogs. Hegarty on Creativity by Sir John Hegaty of BBH

Long (content) emails and blog posts filter out the illiterate people who un-subscribe which means the people who are left are highly-committed and want to read it provided it’s adding value and really interesting and engaging. Ramit Sethi on Google… Read More

Likes and favorites are certainly great forms of engagement. They show that your audience is interested and appreciates whatever it is that you’re sharing. However, liking a post is very different than clicking a link. Certainly, the more… Read More

Poetry is not the thing said but a way of saying it. A.E. Housman (via thegentlemanslibrary)

‘What do you do?’ ‘Where do you live?’ These are questions you will answer almost all of your lives. And yet most of us never test different responses. And just the simple way you word it can get… Read More

An alarming amount of online interaction is apparently fraudulent. Only 38% of traffic on the web now is human. 62% is bots, scrapers, hackers, spammers, and other impersonators. And the amount of fraud being perpetrated on advertisers by… Read More

Marketing is important, but marketing done by real clients is the best form of marketing. Invest your time and money in getting a video of influential people using and endorsing your product. Spend your time pitching to influencial… Read More

Know what you stand for and then put yourself out there fast. Embrace that your post will be gone in a scant 10 seconds. At most, your moments are woven together as a story for 24 hours. Could… Read More

How do we know which books to read? There are so many to choose from we couldn’t read them all – not to mention the blogs and magazines – even if we wanted to. One of the ways… Read More