Do small things with great love. TheDailyPositive.com
Posted on August 4, 2014 by Joshua Smith
Facebook’s pages platform reaches only six percent of a brand’s followers; and it’s headed down to one to two percent. If businesses want to make sure that people see their content, the best strategy is, and always has… Read More
Posted on July 8, 2014 by Joshua Smith
Participation isn’t enough. Having a more clear-sighted view on people’s real world buying behaviours and thus which consumers actually matter to the generation of revenue and profit begins to gives us a framework for thinking about participation. The… Read More
Posted on July 3, 2014 by Joshua Smith
Recognizing that brands aren’t simply built upon exclusive loyalty but are highly dependent on vast numbers of light, polygamous buyers – and that growth comes from acquiring more of them, not increasingly the loyalty of current buyers –… Read More
Posted on June 25, 2014 by Joshua Smith
One of the problems with advertising experts is that they have a free pass. They go around to conferences, they talk to the press, they write stupid blogs, and they make profound and confident statements about the advertising… Read More
Posted on June 1, 2014 by Joshua Smith
I like to go to a lot of events and conferences. I read a lot from different essays, bloggers, and books. And one thing that you expect when you see these people up on stage; when you read… Read More
Posted on May 28, 2014 by Joshua Smith
Efficiency doesn’t build relationships. Quarterly-update newsletters get skimmed and don’t resonate at all. I would rather get a quick 5-line personal email is so much more effective than a BCC: blast. Ramit Sethi on Google Talks
Posted on May 20, 2014 by Joshua Smith
Chances are, your customers have lots of problems that you can help solve with content before you can solve them with your product. Chris Savage. CEO Wistia. “Marketing to a Mission” (via peterspear)
Posted on May 16, 2014 by Joshua Smith
Confidence depends on the quality of the story they can tell. So it’s not surprising that one of the hottest new forms of advertising is ‘Branded Content.’ Increasingly advertisers are choosing to spend their investments often in the… Read More
Posted on May 14, 2014 by Joshua Smith
advertising, blogging, branding, communication, consumers, customer loyalty, customer relationship management, daniel kahneman, douglas van praet, emotional branding, entertainment, influence, manipulation, marketing, music, persuasion, photography, propaganda, storytelling, videos, vimeo, web design, youtube
When someone chooses to share your content, this demonstrates two things. 1) The reader has found enough value in your content to recommend it to the people he or she knows. 2) Now more people are likely to… Read More
Posted on April 28, 2014 by Joshua Smith
Once discussion begins to hatch around your content, give yourself a pat on the back. Connecting members to each other is a crucial, and difficult, part of growing a community. Foster and monitor these conversations because it is… Read More
Posted on April 26, 2014 by Joshua Smith
Just because technology has made it easier to create and express yourself does not mean you’re any good at it. Every day I’m inundated with badly written, poorly constructed, uninformed blogs. Hegarty on Creativity by Sir John Hegaty of BBH
Posted on April 22, 2014 by Joshua Smith
Long (content) emails and blog posts filter out the illiterate people who un-subscribe which means the people who are left are highly-committed and want to read it provided it’s adding value and really interesting and engaging. Ramit Sethi on Google… Read More
Posted on April 18, 2014 by Joshua Smith
Likes and favorites are certainly great forms of engagement. They show that your audience is interested and appreciates whatever it is that you’re sharing. However, liking a post is very different than clicking a link. Certainly, the more… Read More
Posted on April 18, 2014 by Joshua Smith
Posted on April 18, 2014 by Joshua Smith
‘What do you do?’ ‘Where do you live?’ These are questions you will answer almost all of your lives. And yet most of us never test different responses. And just the simple way you word it can get… Read More
Posted on April 17, 2014 by Joshua Smith
An alarming amount of online interaction is apparently fraudulent. Only 38% of traffic on the web now is human. 62% is bots, scrapers, hackers, spammers, and other impersonators. And the amount of fraud being perpetrated on advertisers by… Read More
Posted on April 17, 2014 by Joshua Smith
Marketing is important, but marketing done by real clients is the best form of marketing. Invest your time and money in getting a video of influential people using and endorsing your product. Spend your time pitching to influencial… Read More
Posted on April 14, 2014 by Joshua Smith
Know what you stand for and then put yourself out there fast. Embrace that your post will be gone in a scant 10 seconds. At most, your moments are woven together as a story for 24 hours. Could… Read More
Posted on April 12, 2014 by Joshua Smith
How do we know which books to read? There are so many to choose from we couldn’t read them all – not to mention the blogs and magazines – even if we wanted to. One of the ways… Read More
Posted on March 19, 2014 by Joshua Smith
How to Shape Human Behavior
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