Do small things with great love.

Facebook’s pages platform reaches only six percent of a brand’s followers; and it’s headed down to one to two percent.

If businesses want to make sure that people see their content, the best strategy is, and always has been, paid advertising.

The Golden Age of Bullshit by Bob Hoffman citing Time Magazine and a Facebook spokesperson for Time Magazine

Participation isn’t enough.

Having a more clear-sighted view on people’s real world buying behaviours and thus which consumers actually matter to the generation of revenue and profit begins to gives us a framework for thinking about participation.

The Participation Paradox by Martin Weigel

Recognizing that brands aren’t simply built upon exclusive loyalty but are highly dependent on vast numbers of light, polygamous buyers – and that growth comes from acquiring more of them, not increasingly the loyalty of current buyers – puts the role of the ‘fan’ into proper perspective.

The Participation Paradox by Martin Weigel

One of the problems with advertising experts is that they have a free pass.

They go around to conferences, they talk to the press, they write stupid blogs, and they make profound and confident statements about the advertising industry.

And no one ever goes back and checks up on them.