The blank page is one of the greatest challenges faced by the creative person.
When you’re creating something from nothing, the fear of failure is always there.
This will compromise your idea. You have to be supremely confident in your ability to achieve something outstanding.
Advertising has gotten worse.
That’s not an opinion, that’s a fact.
A great lesson in advertising is to create your own playing field.
Storytelling is fundamental to the way we receive and take in information.
It really disappoints me when I see creatives watching Youtube, and I think
‘Why are you watching Youtube? What’s the point? It’s been done already!