The consumer is in control? Where’s the proof? How do you know? The data just isn’t there. Bob Hoffman on The Golden Age of Bullshit

You can make the amount of data available to a marketer bigger and bigger but without the adequate approach to thinking about research and insights it will have no impact whatsoever. Mark Ritson “Small Data is where it’s… Read More

Web developers do all of the messy, behind the scenes work, creating the engine that drives the functionalities and user interface. They create the very essence of a website or webapp, working with a variety of technologies, the… Read More

Understanding reciprocation. Big data and what you know about your customers doesn’t just give you an advantage over them, it gives them an expectation from you. Rory Sutherland – The next revolution will be psychological not technological