Nothing is so powerful as an insight into human nature… what compulsions drive a man, what instincts dominate his action… if you know these things about a man you can touch him at the core of his being.
Advertising doesn’t create a product advantage. It can only convey it.
We are so busy measuring public opinion, we forget we can mold it. We are so busy listening to statistics that we forget we can create them
In advertising not to be different is virtually suicidal.
Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.
The most powerful element in advertising is the truth.