How to Shape Human Behavior

advertising, bbh, behavioral economics, cognitive bias, communication, creative brief, design, fashion, graphic design, heuristics, illustration, packaging design, philosophy, product design, sir john hegarty, typography, web design

Improving customer service is about dealing with expectations and dealing with absolutely crucial points in the process more than just actually trying to improve everything evenly. Rory Sutherland – The next revolution will be psychological not technological

Posted on July 6, 2014 by Joshua Smith

behavioral economics, competitive advantage, consumers, customer relationship management, customer service, influence, ogilvy, persuasion, rory sutherland, sales ambassador

The research interview process does more than merely ignore critical components of why people behave as they do, it changes how and what they think. Consumer.ology by Philip Graves

Posted on July 5, 2014 by Joshua Smith

analytics, behavioral economics, business model, cognitive bias, consumers, creative brief, customer relationship management, heuristics, marketing research, misconceptions, philip graves, strategic planning

When we have strong positive emotions about a brand we seek supporting evidence and ignore contradictory facts. 7 unconscious errors we make when buying brands by Douglas Van Praet

Posted on July 4, 2014 by Joshua Smith

behavioral economics, branding, cognitive bias, competitive advantage, consumers, customer relationship management, douglas van praet, emotional branding, heurstics, influence, manipulation, persuasion, sales ambassador, unconscious

Our rational mind is always looking for evidence to support our dominant beliefs… the stronger the emotion, the stronger the belief, and the greater the tendency to seek out supporting evidence. This confirmatory bias is why we often… Read More

Posted on July 1, 2014 by Joshua Smith

behavioral economics, branding, christianity, church, cognitive bias, competitive advantage, consumers, customer loyalty, customer relationship management, douglas van praet, emotional branding, heurstics, logic, misconceptions, religion, unconscious

We draw conclusions based upon how the information is presented—not the actual information itself. An ad for cream cheese that states 95% fat free is more likely to convince us than one that says it contains 5% fat…. Read More

Posted on June 22, 2014 by Joshua Smith

advertising, behavioral economics, cognitive bias, communication, copywriting, cream cheese, douglas van praet, foodie, heuristics, influence, manipulation, marketing, persuasion, propaganda, sales ambassador, social networking

Advertising today seems less interested in psychology and the social sciences than it was in the era of the early Mad Men episodes. This seems absurd to me. 44. Rory Sutherland, Vice-Chairman of Ogilvy

Posted on June 18, 2014 by Joshua Smith

advertising, behavioral economics, competitive advantage, crowd psychology, mad men, misconceptions, ogilvy, psychology, rory sutherland, sociology

One of the great problems of (advertising) is how oblivious we are to our own prejudices and our own illogical behaviors. We seem to be able to recognize it in everyone but ourselves. Bob Hoffman on The Golden Age of… Read More

Posted on June 16, 2014 by Joshua Smith

advertising, behavioral economics, bob hoffman, business model, cognitive bias, heuristics, influence, misconceptions, persuasion, prejudice

Rather than simply stating the facts most advertisers typically embed their message into creative contextual devices that evoke feelings and bypass rational resistance. This is why advertisers use stories, poems, slogans, songs, jokes, pictures, symbols, characters, roles, and… Read More

Posted on June 13, 2014 by Joshua Smith

advertising, behavioral economics, cognitive bias, communication, competitive advantage, consumers, customer relationship, douglas van praet, graphic design, heuristics, illustration, influence, manipulation, marketing, metaphor, music, packaging design, persuasion, photography, poetry, product design, propaganda, storytelling, web design

Laughter itself is a very useful behavioral reference point. Most people can distinguish genuine laughter from artificially forced good humor if they put their mind to it. Consumer.ology by Philip Graves

Posted on June 12, 2014 by Joshua Smith

behavioral economics, comedy, consumer relationship management, consumers, disruption, funny, humor, philip graves, sarcasm

Loss Aversion: we hate losing what we’ve got. When we copy, we justify it. When others copy, we villify it. Most of us have no problem with copying – as long as we’re the ones doing it. Everything… Read More

Posted on June 6, 2014 by Joshua Smith

advertising, behavioral economics, business model, cognitive bias, copyright, creativity, design, everything is a remix, heuristics, illustration, kirby ferguson, law, legal, loss aversion, misconceptioins, music, music videos, packaging design, product design, software, technology, troll, videos, vimeo, web design

The more we are exposed to a brand the more we like it. The number one drive in human behavior and biology is homeostasis, or the seeking of the same stable, balanced, predictable state. All consumers find a… Read More

Posted on June 4, 2014 by Joshua Smith

advertising, behavioral economics, biology, cognitive bias, competitive advantage, consumer insight, consumers, customer loyalty, customer relationship management, douglas van praet, heurstics, homeostasis, marketing, science, social media, social networking, web design

We make assumptions about the world around us based on sometimes incomplete or false information. Start With Why by Simon Sinek

Posted on June 2, 2014 by Joshua Smith

behavioral economics, cognitive bias, consumers, customer relationship management, heuristics, influence, misconceptions, persuasion, propaganda, simon sinek

You can be conditioned through advertising to choose logically inferior options. We can even become conditioned to find great pleasure in things that harm us. 7 unconscious errors we make when buying brands by Douglas Van Praet

Posted on May 31, 2014 by Joshua Smith

advertising, behavioral economics, cognitive bias, communication, competitive advantage, consumers, customer relationship management, design, douglas van praet, heuristics, influence, manipulation, marketing, misconceptions, persuasion, psychology, public relations, sociology, youtube

Whether it is ‘two for one’ or ‘free toy inside,’ promotions are such common manipulations that we often forget that we’re being manipulated in the first place. Start With Why by Simon Sinek

Posted on May 30, 2014 by Joshua Smith

behavioral economics, cognitive bias, competitive advantage, consumers, customer relationship management, heuristics, influence, manipulation, sales ambassador, simon sinek

Advertising works by a process of Unconscious Behaviorism. We are being conditioned by the media on a deep unconscious level and it is this implicit associative emotional conditioning that drives our brand preferences. We make decisions by emotional… Read More

Posted on May 27, 2014 by Joshua Smith