There are only two ways to influence human behavior: – You can manipulate it – You can inspire it Start With Why by Simon Sinek

An astounding amount of what the experts and what the pundits and geniuses have told us about advertising and marketing and media in the last ten years has turned out to be bologna. Radical changes in technology was… Read More

Social proof, in the form of bestseller lists, testimonials, or customer reviews, is a hugely influencial factor. Consumer.ology by Philip Graves