Creativity touches all our lives in a thousand different ways, from the clothes we buy to the buildings we live in, from the food we eat to the cars we drive.

Creativity invents, perfects, and defines our world.

It explains and entertains us. Almost every facet of our lives is influenced by it.

Hegarty on Creativity by Sir John Hegaty of BBH

If you’re a creative person, you’ve got to expect that you’re only going to have 10 years. In most creative industries – music, painting, etc. – people have about 10 years when they do their great work, and then they go on repeating it.

The most fundamental thing you can do in advertising is tell the truth. And the truth is the most powerful strategy you can employ. What you have to do is find a funny and engaging way of doing it.

For me, I can’t stand in the shoes of consumers. I don’t know what somebody in the North of England thinks. Further, I’m not particularly interested. I’m interested in what I think, and what I believe in. If you’re a great communicator, you do things that you love, and that way you become great.

Picasso didn’t sit down and think ‘Hmm… what do people in Lille really like? Let me think about this. Do they like lots of blue or yellow?’

As a creative person, you have to have a philosophy. You have to have something you believe in. If you don’t believe in a style or point of view in your work, you’ll never be a great creative person coming into the creative world.