In the end, everything is connected and the more connections you make the more interesting your work will become.

Hegarty on Creativity by Sir John Hegaty of BBH

There is no doubt you get better when you surround yourself with great things and great people.

Hegarty on Creativity by Sir John Hegaty of BBH

Without inspiration, our creativity dries up and we start repeating ourselves.

Hegarty on Creativity by Sir John Hegaty of BBH

Stay open to new ideas, new places, and new people will feed your creative soul.

Lack of inspiration may be just another way of saying lack of experience.

Hegarty on Creativity by Sir John Hegaty of BBH

Of course, the danger is that your passion spills over into obsession and you become a bore.

Nobody wants to be one of those.

I work in advertising but I don’t live it.

Hegarty on Creativity by Sir John Hegaty of BBH