Creativity touches all our lives in a thousand different ways, from the clothes we buy to the buildings we live in, from the food we eat to the cars we drive.
Creativity invents, perfects, and defines our world.
It explains and entertains us. Almost every facet of our lives is influenced by it.
For me, I can’t stand in the shoes of consumers. I don’t know what somebody in the North of England thinks. Further, I’m not particularly interested. I’m interested in what I think, and what I believe in. If you’re a great communicator, you do things that you love, and that way you become great.
Picasso didn’t sit down and think ‘Hmm… what do people in Lille really like? Let me think about this. Do they like lots of blue or yellow?’