imageDesigner, founder and journalist, William Channer has +10 years experience enabling and inspiring startups through apps, books and podcasts on advertising, business, design and technology. (more…)

If you want to produce special work, it’s worth collaborating with special people.

Hegarty on Creativity by Sir John Hegaty of BBH

Too many creative people think they don’t need to specialize, that they can have lots of ideas in lots of different subjects all of which are going to be great.

Hegarty on Creativity by Sir John Hegaty of BBH

Persuasion has a bad reputation because it’s associated with selling things to people, sometimes selling them things they don’t even want.

Hegarty on Creativity by Sir John Hegaty of BBH

It can be easy to settle on something that feels right. Something that seems to make sense of all the confusion.

You’ll feel relief when you get to this point. You’ll think you’ve cracked it. You’ll feel good.

But then you have to take a step back from what feels really good and ask:

But is it great?

Hegarty on Creativity by Sir John Hegaty of BBH

More often than not coming up with a great idea is a rollercoaster ride of thoughts with no logical progression;

ou lurch from the interesting to the absurd to the good back again to the absurd.

Hegarty on Creativity by Sir John Hegaty of BBH

To create great work you should be making up your own beliefs as you go along, changing them one day to the next, always pushing against the boundaries of current thinking, trying to escape the confines of conventional wisdom.

Hegarty on Creativity by Sir John Hegaty of BBH

Respect don’t revere.

Putting anyone on a pedestal is dangerous. It implies they’re better than everyone else; but they’re not.

We’re all stepping-stones for the next generation.

Hegarty on Creativity by Sir John Hegaty of BBH

It’s no good having great ideas if you can’t sell them.

Hegarty on Creativity by Sir John Hegaty of BBH

When it comes time to pitch, you’ll be amazed by how powerful your persuasion skills have become simply because you understand a little more about the field and what drives it.

Hegarty on Creativity by Sir John Hegaty of BBH

In the end, everything is connected and the more connections you make the more interesting your work will become.

Hegarty on Creativity by Sir John Hegaty of BBH

There is no doubt you get better when you surround yourself with great things and great people.

Hegarty on Creativity by Sir John Hegaty of BBH

Without inspiration, our creativity dries up and we start repeating ourselves.

Hegarty on Creativity by Sir John Hegaty of BBH

Stay open to new ideas, new places, and new people will feed your creative soul.

Lack of inspiration may be just another way of saying lack of experience.

Hegarty on Creativity by Sir John Hegaty of BBH

Of course, the danger is that your passion spills over into obsession and you become a bore.

Nobody wants to be one of those.

I work in advertising but I don’t live it.

Hegarty on Creativity by Sir John Hegaty of BBH

Storytelling is the most powerful form of communication ever invented.

Through stories we learn, entertain, communicate, and socialize with each other.

Hegarty on Creativity by Sir John Hegaty of BBH

If it’s a race to get into minds and stay there, then it’s the artists who make their points faster, smarter, and more thought-provoking that will be the ones who succeed.

Hegarty on Creativity by Sir John Hegaty of BBH

When you are intent on putting a great wrong right, creativity will often exceed all expectations.

Out of conflict comes purpose.

Hegarty on Creativity by Sir John Hegaty of BBH

For most of us, anger amounts to stress, and the worst type of stress at that.

But for artists, anger can be a positive force.

If focused and channeled into a piece of work, it is capable of producing something of great profundity.

Hegarty on Creativity by Sir John Hegaty of BBH

When I’m asked, ‘When do you do your best thinking?’ My answer is always, ‘When I’m not thinking.’

That is why a brainstorming session is a complete and utter waste of time for the truly creative person.

Creativity doesn’t work like that. Too much thinking jeopardizes the creative process.

Hegarty on Creativity by Sir John Hegaty of BBH