Juxtaposition is the art of placing together a number of contrasting objects or ideas, usually two.

Used effectively, it captures our imaginations immediately, making it one of the most valuable techniques any creater can employ to dramatize their message.

And it’s at its most potent when these two objects are as diametrically opposed to each other as possible.

Hegarty on Creativity by Sir John Hegaty of BBH

If it’s a race to get into minds and stay there, then it’s the artists who make their points faster, smarter, and more thought-provoking that will be the ones who succeed.

Hegarty on Creativity by Sir John Hegaty of BBH

For most of us, anger amounts to stress, and the worst type of stress at that.

But for artists, anger can be a positive force.

If focused and channeled into a piece of work, it is capable of producing something of great profundity.

Hegarty on Creativity by Sir John Hegaty of BBH

Break things.

All our life we’re told to make things. Breaking things is a process from which you can learn so much more if you decide to learn from somebody else whose done something great and break it and take it apart.

You cannot achieve great design without aiming for major visual impact. Design is like art. People talk about strong design like they talk about great art.

Jet>Lag by Jean-Marie Dru

Critiquing any creative idea will often produce a variety of conflicting opinions. Ads are no different: it’s a very subjective, rather than objective, art form. In fact, you can criticize anything creative if you really want to. Nothing is universally perfect.

For me, I can’t stand in the shoes of consumers. I don’t know what somebody in the North of England thinks. Further, I’m not particularly interested. I’m interested in what I think, and what I believe in. If you’re a great communicator, you do things that you love, and that way you become great.

Picasso didn’t sit down and think ‘hmm…, what do people in Lille really like? Let me think about this. Do they like lots of blue or yellow?’

If you’re a creative person, you’ve got to expect that you’re only going to have 10 years. In most creative industries – music, painting… – people have about 10 years when they do their great work, and then they go on repeating it.

Art is not what you see, but, what you make others see

Edgar Degas

As an artist, you’re trying to change the world. You’re trying to affect people. So you’ve got to be able to sell your work. Think about artists as brands.

The whole culture is telling you to hurry, while the art tells you to take your time. Always listen to the art.

Junot Diaz

Art helps us change the way we see things. It gives us the language to define them.

Charlie Melcher at the 2013 Future of Storytelling summit

If you’re a creative person, you’ve got to expect that you’re only going to have 10 years. In most creative industries – music, painting, etc. – people have about 10 years when they do their great work, and then they go on repeating it.

For me, I can’t stand in the shoes of consumers. I don’t know what somebody in the North of England thinks. Further, I’m not particularly interested. I’m interested in what I think, and what I believe in. If you’re a great communicator, you do things that you love, and that way you become great.

Picasso didn’t sit down and think ‘Hmm… what do people in Lille really like? Let me think about this. Do they like lots of blue or yellow?’

(In advertising & branding) A co-nexus is a connection point between two things where both points that are making a connection have an equal validity or equal stength so that they are in balance with each other.

As you work on a connection, it’s not just about the point in-between two points but the mutual respect of the two objects you’re connecting

As a beginner you’ll experience each brainstorming session as a one-off, bursting with new ideas, but there are patterns to this type of work and an experienced creative director will be able to distinguish between writing that is truly fresh and that which has been done before.

The Japanese liquor industry is a great example of how to emotionalize packaging, since culturally the Japanese have always been highly artistic and have carried this sensitibility over into the world of product enhancement. Each time I travel to Japan, I visit the food section of deparment stores for inspiration.

Emotional Branding by Marc Gobé

There are two kinds of labor: physical labor & emotional labor.
Emotional labor is what most of us get paid for. Instead of hiding from it, embrace it. If what you did today wasn’t hard, then you probably didn’t create enough value because you probably expose yourself to enough risk and fear.

Traditionally, the main difference between a graphic designer and an artist is that a graphic designer requires a brief and needs to be given content to work with. Artists, on the other hand, write their own briefs and create their own content.

Art and advertising have for a long time conducted an incestuous relationship. Their meeting is often unpredictable but fertile.

Jet>Lag by Jean-Marie Dru