Juxtaposition is the art of placing together a number of contrasting objects or ideas, usually two. Used effectively, it captures our imaginations immediately, making it one of the most valuable techniques any creater can employ to dramatize their… Read More

If it’s a race to get into minds and stay there, then it’s the artists who make their points faster, smarter, and more thought-provoking that will be the ones who succeed. Hegarty on Creativity by Sir John Hegaty of BBH

For most of us, anger amounts to stress, and the worst type of stress at that. But for artists, anger can be a positive force. If focused and channeled into a piece of work, it is capable of… Read More

Break things. All our life we’re told to make things. Breaking things is a process from which you can learn so much more if you decide to learn from somebody else whose done something great and break it… Read More

You cannot achieve great design without aiming for major visual impact. Design is like art. People talk about strong design like they talk about great art. Jet>Lag by Jean-Marie Dru

Critiquing any creative idea will often produce a variety of conflicting opinions. Ads are no different: it’s a very subjective, rather than objective, art form. In fact, you can criticize anything creative if you really want to. Nothing… Read More

For me, I can’t stand in the shoes of consumers. I don’t know what somebody in the North of England thinks. Further, I’m not particularly interested. I’m interested in what I think, and what I believe in. If… Read More

If you’re a creative person, you’ve got to expect that you’re only going to have 10 years. In most creative industries – music, painting… – people have about 10 years when they do their great work, and then… Read More

Art is not what you see, but, what you make others see Edgar Degas

As an artist, you’re trying to change the world. You’re trying to affect people. So you’ve got to be able to sell your work. Think about artists as brands. Sir John Hegarty on Advertising Lessons Learned

The whole culture is telling you to hurry, while the art tells you to take your time. Always listen to the art. Junot Diaz

Art helps us change the way we see things. It gives us the language to define them. Charlie Melcher at the 2013 Future of Storytelling summit

If you’re a creative person, you’ve got to expect that you’re only going to have 10 years. In most creative industries – music, painting, etc. – people have about 10 years when they do their great work, and… Read More

For me, I can’t stand in the shoes of consumers. I don’t know what somebody in the North of England thinks. Further, I’m not particularly interested. I’m interested in what I think, and what I believe in. If… Read More

(In advertising & branding) A co-nexus is a connection point between two things where both points that are making a connection have an equal validity or equal stength so that they are in balance with each other. As… Read More

As a beginner you’ll experience each brainstorming session as a one-off, bursting with new ideas, but there are patterns to this type of work and an experienced creative director will be able to distinguish between writing that is… Read More

The Japanese liquor industry is a great example of how to emotionalize packaging, since culturally the Japanese have always been highly artistic and have carried this sensitibility over into the world of product enhancement. Each time I travel… Read More

There are two kinds of labor: physical labor & emotional labor. Emotional labor is what most of us get paid for. Instead of hiding from it, embrace it. If what you did today wasn’t hard, then you probably… Read More

Traditionally, the main difference between a graphic designer and an artist is that a graphic designer requires a brief and needs to be given content to work with. Artists, on the other hand, write their own briefs and… Read More

Art and advertising have for a long time conducted an incestuous relationship. Their meeting is often unpredictable but fertile. Jet>Lag by Jean-Marie Dru