66. Julien Chesné on When Good Visuals Meet Bad Ideas & Why Consumers Don’t Have Misconceptions

Art Director for JWT, Julien Chesné has +8 years experience working with brands to build powerful advertising campaigns.

60. Emmanuel Lorry on Brand Risk, Photoshop Limitations & Unscrupulous ‘Web Designers’

Creative Art Director for CB’a, Emmanuel Lorry has +6 years’ experience helping brands create advertising, product design, and brand activation campaigns.

58. Thomas Yve, Art Director

Art Director for Being, Thomas Yve has +5 years experience creating visual identities and packaging designs for brands.

Like it or not, we’re all in sales right now… whether we’re teachers or art directors or in healthcare. Dan Pink on the art of persuasion and how to influence people with integrity, animated (via explore-blog)

The advertising agency business has gotten terribly conglomeratized and consolidated, and I don’t think that’s doing the agency, the employees of the agencies, and the clients of the agencies’ business any favors. Bob Hoffman on The Golden Age of Bullshit

Don’t automatically take what people say at face value. People change their minds a lot. Also situations and research changes people’s perspectives all the time. Listen to what people say, but trust yourself to do a good job… Read More

Everything comes from your brief. The quality of your campaign is directly reflected in the quality of your brief. Vague and imprecise briefs cost brands and agencies precious time and money in the idea brainstorming phase, and the… Read More

Many brands with big advertising budgets invest in saturating the consumer’s field of perception, be it in books, on television, or in the metro. This makes it easy for consumers to come to the conclusion that all advertising… Read More

Creatives, the ones who would actually create your campaign, may have worked for multiple different agencies throughout their career, so the most important test is to ask questions about the agency’s philosophy to see if it is in… Read More

48. Akim Zerouali, Art Director for Y&R

Art Director for Y&R, Akim Zerouali has +25 years experience interpreting briefs and coming up with advertising and branding solutions for clients.