Art Director for JWT, Julien Chesné has +8 years experience working with brands to build powerful advertising campaigns. Continue reading “66. Julien Chesné on When Good Visuals Meet Bad Ideas & Why Consumers Don’t Have Misconceptions”
Creative Art Director for CB’a, Emmanuel Lorry has +6 years’ experience helping brands create advertising, product design, and brand activation campaigns. Continue reading “60. Emmanuel Lorry on Brand Risk, Photoshop Limitations & Unscrupulous ‘Web Designers’”
Like it or not, we’re all in sales right now… whether we’re teachers or art directors or in healthcare.
Don’t automatically take what people say at face value. People change their minds a lot.
Also situations and research changes people’s perspectives all the time.
Listen to what people say, but trust yourself to do a good job and go with your gut, then find a balance.
Everything comes from your brief. The quality of your campaign is directly reflected in the quality of your brief.
Vague and imprecise briefs cost brands and agencies precious time and money in the idea brainstorming phase, and the final advertisement will probably not be something that everyone involved is happy with.
Many brands with big advertising budgets invest in saturating the consumer’s field of perception, be it in books, on television, or in the metro.
This makes it easy for consumers to come to the conclusion that all advertising is bad when bad or mediocre advertising is all they see.
Creatives, the ones who would actually create your campaign, may have worked for multiple different agencies throughout their career, so the most important test is to ask questions about the agency’s philosophy to see if it is in line with yours.
If your ideals and vision align, then the ad agency is probably a good match.
Art Director for Y&R, Akim Zerouali has +25 years experience interpreting briefs and coming up with advertising and branding solutions for clients. Continue reading “48. Akim Zerouali, Art Director for Y&R”