179. How to Run A Business: Superbrand Secrets From The Technology Industry

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175. The Curse of Incorrect Door Handle Design and How It Can Be Fixed

06 takeaways from this video: Continue reading “175. The Curse of Incorrect Door Handle Design and How It Can Be Fixed”

We’re not anti- getting a big company.

What we’re anti- doing is doing something that’s not strategic.

Design is the most important part of technology; the more things are changing or improving, the better the design needs to be to allow consumers to understand, appreciate, and apply the technology.

The curve of a phone tells a consumer more about it than the numbers of pixels and gigs the phone has.

Brand Jam by Marc Gobé

People identify themselves as Mac users and Windows users… zoom out a bit and you’ll find another Venn diagram where Google almost entirely encompasses all of these users.