Design is the most important part of technology; the more things are changing or improving, the better the design needs to be to allow consumers to understand, appreciate, and apply the technology.

The curve of a phone tells a consumer more about it than the numbers of pixels and gigs the phone has.

Brand Jam by Marc Gobé

People identify themselves as Mac users and Windows users… zoom out a bit and you’ll find another Venn diagram where Google almost entirely encompasses all of these users.