From your smart TV to your iPhone to your iPad, we’re seeing more but reading less. All courtesy of digital technology. Hegarty on Creativity by Sir John Hegaty of BBH

The research interview process does more than merely ignore critical components of why people behave as they do, it changes how and what they think. Consumer.ology by Philip Graves

Moments of discovery are often accompanied by surprised laughter; when I heard laughter he could took it as a cue that there might be something going on that was worth looking at. Consumer.ology by Philip Graves citing former dean… Read More

Creativity isn’t an objective pursuit. Its value can’t be measured the way other skills can be. Eventually, of course, its value will be confirmed, but often long after it was created. Hegarty on Creativity by Sir John Hegaty of BBH

Your tool of persuasion might be a paintbrush or a guitar, but it’s your audience’s mind that you really want. Once you’ve captured a corner of that, you’ll have made it. Hegarty on Creativity by Sir John Hegaty of BBH

I believe that a lot of extremely useful biographical experiences can be elicited by asking: How was the experience for you?What did you notice? and What did you feel? When doing this I help people to stay as… Read More

When companies or organizations do not have a clear sense of why their customers are their customers, they tend to rely on a disproportionate number of manipulations to get what they need. And for good reason. Manipulations work…. Read More

Sometimes consumers want to save the planet; other times they want to selfishly show their discerning taste through ‘status’ symbols or buying an outrageous luxury brand. Brand Jam by Marc Gobé

Asking a consumer about something overrides the natural state that thing occupies in his or her experience. It’s very hard to preempt what people will find interesting or attention worthy – which makes it very risky to presume… Read More

The best briefs are when the creative team leaves the brief meeting with ideas already in their head. If your brief is boring, or leaves the creative team with more questions than answers, or worst, demotivated, then your… Read More

A lot of our behavior and opinions are undertaken to avoid cognitive dissonance. We want to feel good about ourselves and we desperately go around constructing stories that prop up that belief. Rory Sutherland – The next revolution will be… Read More

Here’s what you need to know about social media: The hundreds of millions of people using social media are interested in interacting with each other. Not brands, not ads, not you, not me. The Golden Age of Bullshit by… Read More

You cannot solve a problem with the same mind that created it. Albert Einstein (via psych-facts)

Identifying how long visitors to a site spend on each page can reveal how well it is serving its function of helping them find their ultimate destination on the site and how engaged they find it when they… Read More

The problem with stereotypes is not that they are untrue, but that they are incomplete. They make one story become the only story. Chimamanda Ngozi Adichie, The danger of a single story (via ted)

Questions inadvertently tell people what to think about. Raising something as a question pushes it into the conscious mind for a conscious response. It frequently makes a presumption about how relevant or interesting that issue is to the… Read More

Once you understand how consumers are interacting with your products and services, only then will you have the insight to say, ‘How do I address those needs?’ Only then can you make the series of moves to optimize…. Read More

It is possible to gain a good insight into the mindset of a customer by closely observing their total package of ‘expressions.’ By paying attention to the words people choose to use, their tone of voice, the gestures,… Read More

Industries where the packaging design is nearly identical is likely due to supplier limitations or governmental regulations or maybe that all of the ‘competing’ products are actually owned by the same parent company who find it more economical… Read More

When consumers can be covertly observed from a dispassionate perspective, noticing what someone is doing, particularly when a shift in emotions occurs, can be very revealing. Consumer.ology by Philip Graves