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Tag: analytics
The research interview process does more than merely ignore critical components of why people behave as they do, it changes how and what they think.
Consumer.ology by Philip Graves
Moments of discovery are often accompanied by surprised laughter;
when I heard laughter he could took it as a cue that there might be something going on that was worth looking at.
Consumer.ology by Philip Graves citing former dean of Yale Medical School, Lewis Thomas
Creativity isn’t an objective pursuit. Its value can’t be measured the way other skills can be.
Eventually, of course, its value will be confirmed, but often long after it was created.
Your tool of persuasion might be a paintbrush or a guitar, but it’s your audience’s mind that you really want.
Once you’ve captured a corner of that, you’ll have made it.