From your smart TV to your iPhone to your iPad, we’re seeing more but reading less.

All courtesy of digital technology.

Hegarty on Creativity by Sir John Hegaty of BBH

The research interview process does more than merely ignore critical components of why people behave as they do, it changes how and what they think.

Consumer.ology by Philip Graves

Moments of discovery are often accompanied by surprised laughter;

when I heard laughter he could took it as a cue that there might be something going on that was worth looking at.

Consumer.ology by Philip Graves citing former dean of Yale Medical School, Lewis Thomas

Creativity isn’t an objective pursuit. Its value can’t be measured the way other skills can be.

Eventually, of course, its value will be confirmed, but often long after it was created.

Hegarty on Creativity by Sir John Hegaty of BBH

Your tool of persuasion might be a paintbrush or a guitar, but it’s your audience’s mind that you really want.

Once you’ve captured a corner of that, you’ll have made it.

Hegarty on Creativity by Sir John Hegaty of BBH