From your smart TV to your iPhone to your iPad, we’re seeing more but reading less. All courtesy of digital technology. Hegarty on Creativity by Sir John Hegaty of BBH
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Moments of discovery are often accompanied by surprised laughter; when I heard laughter he could took it as a cue that there might be something going on that was worth looking at. Consumer.ology by Philip Graves citing former dean… Read More
I believe that a lot of extremely useful biographical experiences can be elicited by asking: How was the experience for you?What did you notice? and What did you feel? When doing this I help people to stay as… Read More
When companies or organizations do not have a clear sense of why their customers are their customers, they tend to rely on a disproportionate number of manipulations to get what they need. And for good reason. Manipulations work…. Read More
Asking a consumer about something overrides the natural state that thing occupies in his or her experience. It’s very hard to preempt what people will find interesting or attention worthy – which makes it very risky to presume… Read More
The best briefs are when the creative team leaves the brief meeting with ideas already in their head. If your brief is boring, or leaves the creative team with more questions than answers, or worst, demotivated, then your… Read More
A lot of our behavior and opinions are undertaken to avoid cognitive dissonance. We want to feel good about ourselves and we desperately go around constructing stories that prop up that belief. Rory Sutherland – The next revolution will be… Read More
Identifying how long visitors to a site spend on each page can reveal how well it is serving its function of helping them find their ultimate destination on the site and how engaged they find it when they… Read More
Questions inadvertently tell people what to think about. Raising something as a question pushes it into the conscious mind for a conscious response. It frequently makes a presumption about how relevant or interesting that issue is to the… Read More
It is possible to gain a good insight into the mindset of a customer by closely observing their total package of ‘expressions.’ By paying attention to the words people choose to use, their tone of voice, the gestures,… Read More
Industries where the packaging design is nearly identical is likely due to supplier limitations or governmental regulations or maybe that all of the ‘competing’ products are actually owned by the same parent company who find it more economical… Read More
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