How to Shape Human Behavior for Advertisers

TABLE OF CONTENTS How does the advertising process work? I want to hire a professional. How can I tell the good from the bad? What misconceptions do brands commonly have about marketing? Branding Strategy Business Models Products, Services… Read More

227. 16 Reasons Why Your Creative Ideas Might be Sh!t

Read shit and you’ll think shit and you’ll create shit.

Unless you aspire to shit, then that’s what you should do.

Order the 3rd Edition for Negotiators on Amazon.com!

216. What They Don’t Teach You At Harvard: Lessons in People, Sales, Negotiation & Business Mgmt

Published in 1984, the late Mark H. McCormack‘s  book What They Don’t Teach You At Harvard Business School is an extremely informative book that notes lessons he learned on managing people, sales & marketing, negotiation, and running a business while… Read More

197. Sales & Customer Service Strategies From The Luxury Industry

Published in 2009, Robin Lent and Geneviève Tour’s book Selling Luxury offers brands 88 imperatives to connecting with affluent customers, creating unique experiences through impeccable service, and closing the sale.

193. How to Grow Your Business: Turning Strangers Into Friends & Friends Into Customers

Published in 1999, Seth Godin’s book Permission Marketing explains how to grow your business by turning “strangers into friends, and friends into customers.”

188. Critical Thinking: How to Build A Career You’re Proud Of Without Burning Bridges

Published in 2003, Richard Templar’s book The Rules Of Work: A Definitive Code For Personal Success outlines 108 rules to make your mark and move up in the corporate world as quickly and efficiently as possible.

183. How to Feign Competence While Talking About Books You Haven’t Read

Published in 2009, Pierre Bayard’s book How to Talk About Books You Haven’t Read answers the question of whether or not it’s possible, and acceptable to give an informed opinion about books you haven’t read, and offers 12… Read More

172. How Netflix and Amazon Pleasure You through Data-Driven Algorithms

09 takeaways from this video:

72. William Channer on How to Build a Successful Podcast & Reconsidering Your Comments Section

Designer, founder and journalist, William Channer has +10 years experience enabling and inspiring startups through apps, books and podcasts on advertising, business, design and technology.

I strongly suspect that many of the products I buy from the site would be available more cheaply from its online competitors, but (Amazon) has made buying so easy I’ve never taken the time to check. Consumer.ology by Philip… Read More

Your customers – or your competitor’s customers – are already out there telling you what they want. You just have to actually go look. It could be on Amazon, Facebook, Twitter, searching for (your competitor) + ‘sucks.’ Tim… Read More