Changing the color of ambient lighting in a room causes people to rate wine differently. Consumer.ology by Philip Graves

In a study, people given a wine they believed (from the packaging) was from a superior region stated the wine 85% higher and the food 50% higher. How many of these people, if interviewed two weeks later in… Read More

I find if I drink two or three brandies, or a good bottle of claret, I’m far better able to write. I also find that if I listen to music, this loosens me up. I also fiind that… Read More