Attractive things work better. When we decide next how to spend our time, money, or creative effort, aesthetics is increasingly likely to top our priorities. Graphic Design: A User’s Manual by Adrian Shaughnessy of United Editions citing Donald Norman & Virginia… Read More

It was a worthwhile and necessary product, but I was put off buying it because it had dull graphics. This is the dilemma facing designers. The taste for heavily aestheticized packaging is now so ingrained in consumers that… Read More