How to Shape Human Behavior for Advertisers

TABLE OF CONTENTS How does the advertising process work? I want to hire a professional. How can I tell the good from the bad? What misconceptions do brands commonly have about marketing? Branding Strategy Business Models Products, Services… Read More

211. Critical Thinking: Brainwashing’s Implication in Education, Advertising, Religion & Government

Published in 2004, Kathleen Taylor‘s book Brainwashing: The Science of Thought Control looks at the history of brainwashing as we know it through the lens of neuroscience and psychology, defines the spectum of ‘brainwashing’ from persuasion to aggressive thought reform,… Read More

164. How To Ru(i)n A Business: When Content Meets Native Advertising

04 takeaways from this video:

162. Dave Trott on True Creativity & How Creatives Can Start Revolutions

Author, entrepreneur and creative director, Dave Trott has over 40 years experience challenging the foundations of creativity in the advertising industry. [EDITOR’S NOTE: My line of questioning is based in part from Dave Trott’s June 2012 interview by… Read More

151. Nicolas Minisini of Brand Union on Branding, Whiskey & Epicurean Culture

Strategic Planner for Brand Union and one of the co-creators of Distilleurs.fr, Nicolas Minisini has +6 experience seeking, compiling and interpreting information about his client’s industries to better understand their target consumer demographic and how the brand can… Read More

138. The Next Revolution Will Be Psychological Not Technological

32 important lessons from this talk:

74. Generation Like: How your quest for identity & connection is subtly manipulated

24 important takeaways from this documentary:

72. William Channer on How to Build a Successful Podcast & Reconsidering Your Comments Section

Designer, founder and journalist, William Channer has +10 years experience enabling and inspiring startups through apps, books and podcasts on advertising, business, design and technology.

68. Rares Vidican on Ad Blocking Software, Creating A Digital Media Strategy & The Intricacy Of Digital Ads

Team Leader and Tracking and Data Manager for Group M, Rares Vidican has +5 years experience creating, tracking and managing the analytics for media plans and digital campaigns.

67. Damien Sterbecq on Strategic Planning & The Collision Between Uber and The Parisian Taxis

Business Director of Brand Activation and Digital for Cb’a, Damien Sterbecq has 20+ years experience helping brands succeed in product packaging, retail and digital: the three main consumer touch points.

66. Julien Chesné on When Good Visuals Meet Bad Ideas & Why Consumers Don’t Have Misconceptions

Art Director for JWT, Julien Chesné has +8 years experience working with brands to build powerful advertising campaigns.

65. Olga Samama on Tour de France, Street Marketing vs Advertising and Risky Business Models

Brand Activation Consultant for CBA, Olga Samama has 13+ years experience working with brands to organize strategic marketing and brand activation campaigns to maximize media exposure and touch as many consumers as possible.

64. Lewis Chalas on Digital Advertising, The Consumer Journey and The Power of ‘Click Here!’

Digital Coordinator for Group M and Co-founder of Razzia.co, Lewis Chalas has +6 years experience working with brands to most effectively reach consumers through digital media.

62. Eric Auvinet on Visual vs Text-based Ads, The ‘Perfect’ Woman & Consumer Testing

Copywriter for JWT, Eric Auvinet has +15 years experience mastermining the ideas and copy behind advertising campaigns.

58. Thomas Yve, Art Director

Art Director for Being, Thomas Yve has +5 years experience creating visual identities and packaging designs for brands.

The amount spent, annually, by U.S. companies on field sales efforts is 3X their spending on all consumer advertising, more than 20X the spend on all online media, and more than 100X what they currently spend on social… Read More

53. Julien Hérisson, Freelance Artistic Director

Freelance Art Director, Julien Hérrison has +7 years experience helping brands portray their unique selling proposition and distinguish themselves from their competitors.

If you want to produce special work, it’s worth collaborating with special people. Hegarty on Creativity by Sir John Hegaty of BBH

Constantly chopping and changing your specialty will hinder your success. Hegarty on Creativity by Sir John Hegaty of BBH