How to Shape Human Behavior
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advertising
How to Shape Human Behavior for Advertisers
May 11 · 20
videos
211. Brainwashing’s Implication in Education, Advertising, Religion & Government
August 4 · 16
books
164. How To Ru(i)n A Business: When Content Meets Native Advertising
December 23 · 15
interview
162. Dave Trott on True Creativity & How Creatives Can Start Revolutions
December 13 · 15
interview
151. Nicolas Minisini of Brand Union on Branding, Whiskey & Epicurean Culture
October 26 · 15
interview
138. The Next Revolution Will Be Psychological Not Technological
August 31 · 15
videos
74. Generation Like: How your quest for identity & connection is subtly manipulated
February 23 · 15
videos
72. William Channer on How to Build a Successful Podcast & Reconsidering Your Comments Section
February 10 · 15
interview
69. Igor du Besset on Brand Activation, Strategic Planning as a Foundation & ‘Nothing Is Sacred’
January 21 · 15
interview
68. Rares Vidican on Ad Blocking Software, Creating A Digital Media Strategy & The Intricacy Of Digital Ads
January 15 · 15
interview
67. Damien Sterbecq on Strategic Planning & The Collision Between Uber and The Parisian Taxis
January 9 · 15
interview
66. Julien Chesné on When Good Visuals Meet Bad Ideas & Why Consumers Don’t Have Misconceptions
January 1 · 15
interview
65. Olga Samama on Tour de France, Street Marketing vs Advertising and Risky Business Models
December 26 · 14
interview
64. Lewis Chalas on Digital Advertising, The Consumer Journey and The Power of ‘Click Here!’
December 21 · 14
interview
62. Eric Auvinet on Visual vs Text-based Ads, The ‘Perfect’ Woman & Consumer Testing
December 1 · 14
interview
58. Thomas Yve, Art Director
September 5 · 14
interview
The amount spent, annually, by U.S. companies on field sales efforts is 3X their spending on all consumer advertising, more than 20X the spend on all online media, and more than 100X what they currently spend on social media. Selling is, by far, the most expensive part of strategy implementation for most firms.
August 24 · 14
Quotes
53. Julien Hérisson, Freelance Artistic Director
August 4 · 14
interview
August 3 · 14
Quotes
August 2 · 14
Quotes
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