Facebook’s pages platform reaches only six percent of a brand’s followers; and it’s headed down to one to two percent. If businesses want to make sure that people see their content, the best strategy is, and always has… Read More

One of the problems with advertising experts is that they have a free pass. They go around to conferences, they talk to the press, they write stupid blogs, and they make profound and confident statements about the advertising… Read More

Lying is different from bullshit. When you lie, you know what the truth is but you intentionally misrepresent it. In a way bullshit is more insidious because people who bullshit often don’t know what the truth is and… Read More

The theory that people want to engage with brands online and share their enthusiasms with their friends and that their friends will share their enthusiasms with other friends through social media channels has turned out to be an… Read More

Here’s what you need to know about social media: The hundreds of millions of people using social media are interested in interacting with each other. Not brands, not ads, not you, not me. The Golden Age of Bullshit by… Read More

Email remains a more effective way to acquire customers than social media. Nearly 40 times that of Facebook and Twitter combined. The Golden Age of Bullshit by Bob Hoffman

Most brands are realizing that their social media programs are way more time consuming, way more expensive, and way less capable of driving sales than was promised. The Golden Age of Bullshit by Bob Hoffman

There are people (in advertising) that believe that consumers are ‘in love’ with brands. They believe consumers want to have ‘relationships’ with brands. They want to have ‘personal experiences’ and be ‘personally engaged’ with brands. There are people… Read More

Bullshit has become such a powerful weapon that it’s hard for us to stop ourselves from using it. We use it on consumers. We use it on our clients. And we are now bullshitting ourselves. The Golden Age… Read More

An alarming amount of online interaction is apparently fraudulent. Only 38% of traffic on the web now is human. 62% is bots, scrapers, hackers, spammers, and other impersonators. And the amount of fraud being perpetrated on advertisers by… Read More