We see the appearance of something before we see the content. Typically, we might pick up a magazine and feel disgust – or delight – at the typeface that has been used. This way of seeing is different… Read More

Traditionally, the main difference between a graphic designer and an artist is that a graphic designer requires a brief and needs to be given content to work with. Artists, on the other hand, write their own briefs and… Read More

In asymmetric typography (and design), the background contributes to a greater or lesser degree to the effect of the whole. The strength of its effect depends on whether it is deliberately emphasized or not. Graphic Design: A User’s… Read More

The commercial world is now so dominant that as soon as new styles and graphic modes of expression emerge they are absorbed into advertising, marketing and branding. Graphic Design: A User’s Manual by Adrian Shaughnessy of United Editions

Bad projects are projects that end up as disappointments. They can be disappointing on many levels. They can be creatively disappointing; they can be financially ruinous; they can fail to communicate with their intended audiences. So who is… Read More

For designers starting up in business the big rule is: don’t borrow money from a bank. Try not to borrow money from anyone; but never from a bank. Why? Because you don’t need to. One of the great… Read More

A badly bound document is like a badly designed document. Not much good. Glued, stapled, riveted, stitched, perfect bound, hot glued or cold glued: the way we bind our documents says as much about our abilities as designers… Read More

There’s nothing more hopeless than a document that won’t lie flat, or one that splits when you open it too far, or one that is bound so poorly that pages fall out. Graphic Design: A User’s Manual by Adrian… Read More

Most of the design magazines have blogs, a tacit acknowledgment that most of the action has moved online, and that print media are unable to move with a fraction of the speed that is possible on the Internet…. Read More

There is no better advertisement for the value and grace of good graphic design than a well-designed book. When everything is in harmony – typography, images, grids, margins, print quality, paper stock, format, binding and finishing – the… Read More

We instinctively know when design is right, and when it is horribly wrong. If the design thrusts itself on our attention, it is probably wrong. There should be a natural harmony and rhythm in such matters, as the… Read More

Digital files make the technical execution of the design relatively easy, but nothing beats holding images and text in our hands, so whenever possible a good way to start designing a book is to lay out all the… Read More

If we are going to be accomplished, effective and responsible graphic designers, it makes sense that we learn how to explain to our clients what we do, and how we do it. Simple really – except it’s not…. Read More

Graphic design is the idea that the spaces between the letterforms are as important as the letters themselves, that the empty space in a layout isn’t really empty at all but filled in with tension, potential and excitement…. Read More

The most important thing I learned was that we graphic designers have a self-destructive tendency to become so absorbed in the craft of design that we lose the ability to be objective about ourselves and our work. Graphic… Read More