Leading refers to the horizontal space between lines of text as is important to the text itself. Get it right and text becomes inviting. Get it wrong and we run the risk of rendering text unreadable. Too much… Read More
Leading refers to the horizontal space between lines of text as is important to the text itself. Get it right and text becomes inviting. Get it wrong and we run the risk of rendering text unreadable. Too much… Read More
Most marketing isn’t dishonest; it’s just dumb. The dumbness is usually caused by marketing wonks trying to speak to so many people at once that they end up adopting a tone of epic blandness. Graphic Design: A User’s… Read More
Trouble with you designers is that you earn a living doing something you love, and when you are in love with your work you aren’t rational about it. You are emotional about it, and this clouds your judgment…. Read More
Try to attend focus groups personally. It can be painful to hear your work discussed, but it can also be enlightening to see what people think about its effectiveness (even in the artificial surroundings of a focus group… Read More
There are companies who wave the green flag and pretend to be green, when in reality they do nothing. Graphic designers are the first people companies turn to, to help create the illusion of greenness. When businesses do… Read More
Helvetica is a surprisingly difficult typeface to use becaues it is unforgiving. It looks best in single-word applications or short phrases. When it is used in a mix of sizes and weights its fabled robustness tends to evaporate…. Read More
Humor in graphic communication can be a powerful ingredient, yet it’s rare to find it. For laughs and witty ideas within visual communication, we tend to look to advertising and not graphic design. Graphic Design: A User’s Manual by… Read More
‘If you only look for ideas when you need them, you will soon get stuck. However, if you constantly try to generate them and connect things by making juxtapositions of thoughts, alignments, and by embracing coincidences, they will… Read More
How a designer responds to a brief is the most important factor in determining the outcome of a project. Briefing documents need to be studied closely, yet following them slavishly is not always advisable. We should challenge bad… Read More
What makes a good cover design? The secret is not to attempt to retell the story. The author might have hundreds of pages to indulge in endless detail; the designer has only a small space to visually replicate… Read More
Most designers look at books when they want ideas. Others pound through the Internet. This is fine. But we should force ourselves to go to unlikely books and unlikely places in cyberspace; if we are all looking at… Read More
Blocks of justified text look neat and tidy, but as every designer knows justified text requires lots of manual correction. Using justified text in Web design is even more problematic because hypenation properties of software can never be… Read More
Flush left allows the designer to make judicious line breaks which actually help the reader, and which allow the text to flow naturally. We should use justified text only when we are sure we have control of spacing… Read More
Kerning is about adjusting (increasing or decreasing) the space between problematic letter combinations to ensure an even and consistent look, and to ensure the eyes of the reader are not distracted by gaps and collisions within words. Graphic… Read More
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