Account Manager for DDB, Olivier Massanella has +6 years experience working with brands to identify the intersection between the brand’s core truth and the brand’s market environment. Continue reading “150. Olivier Massanella on Brand/Product Truths & Unique Selling Propositions”
Deputy Managing Director for Zenith Optimedia and lecturer on strategy, social media and digital brand positioning at the Institut Supérieur du Commerce de Paris and the Audencia Management School in Nantes, Philippe Torloting has +10 experience working with brands to build effective media campaigns. Continue reading “140. Philippe Torloting on Programmatic Buying & Product Over Brand Reputation”
Account Manager for CBA, Igor du Besset has +3 years experience working with brands to ensure consumers interact positively with their brand at all the different consumer touchpoints. Continue reading “69. Igor du Besset on Brand Activation, Strategic Planning as a Foundation & ‘Nothing Is Sacred’”
Account Manager for CB’a, Léa Stagnaro has +4 years experience helping brands maximize exposure during their product’s peak sales times during the year. Continue reading “61. Léa Stagnaro on Brand Activation vs Traditional Advertising & Managing Multiple Products”
Account Manager for Pixelis, Olivier Hubinois has +7 years experience solving brand problems and helping brands uncover and tell their unique stories. Continue reading “49. Olivier Hubinois, Account Manager”
Global Account Manager for JWT, blogger for Confidential Shops and one of four co-authors of La Michauré, Isabelle Nancy has +10 years experience building brand strategies, ensuring consistency in digital and traditional marketing channels, and identifying new business opportunities. Continue reading “39. Isabelle Nancy, Account Manager for JWT”
Client Services Director for Wunderman, Bérénice Goales has +16 years experience developing consumer relationships and managing campaigns to help brands create and develop stronger relationships and loyalty with their existing brand consumers. Continue reading “35. Bérénice Goales, Client Services Director”
Account Director for Being, Marie-Charlotte Lafront has +14 years experience as the first point of contact with the client orchestrating advertising campaigns between the creative team and the client to make everything work well and on budget. Continue reading “33. Marie-Charlotte Lafront, Account Director”
Senior Account Manager for Iris Worldwide, Lisa Ward has +9 years experience helping clients achieve their advertising needs and objectives. Continue reading “27. Lisa Ward, Sr Acct Mgr for Iris Worldwide”
Account Manager for Ogilvy, Anne Cerutti has +8 years experience advising and managing advertising teams and financial budget supports. Continue reading “14. Anne Cerutti, Account Manager for Ogilvy”
Account director for Ogilvy, Muriel Benitah has +12 years experience turning briefs into strategies and anchoring the client’s brand over the long run. Continue reading “13. Muriel Benitah, Acct Director for Ogilvy”
Account manager for Ogilvy, Aurélie Chalaye has over 8 years experience advising the client and the campaign financial budget. Continue reading “08. Aurélie Chalaye, Acct Manager for Ogilvy”