Affordable Soft Skills Lessons for Professionals & Students

Unlimited Monthly Online Learning
  • Month
  • 220+ Lessons
  • 89+ Soft Skills
  • ‘Special Requests’
  • 10 day Guarantee
Unlimited Annually Online Learning
  • Month
  • 220+ Lessons
  • 89+ Soft Skills
  • ‘Special Requests’
  • 30 day Guarantee
Unlimited Annually
+ 9 hrs Coaching
  • Month
  • 9 hrs Coaching
  • Highly-Tailored
  • ‘Special Requests’
  • 30 day Guarantee


200+ perspectives
89+ core soft skills
15 minutes per lesson


All devices
Printable notes
Unlimited access


Affordable price
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“I used the strategies in Joshua’s coaching to negotiate a promotion and a 15K€/year pay increase.”

-Karl, Account Manager

Who is running this website?

Welcome to How to Shape Human Behavior, a soft skills research project running since 2015. I’m Joshua SMITH, an American talent development coach and published author living in Paris, France.


I provide individual and group soft skills coaching to companies, professionals and universities.

Since 2008 I’ve helped 15,000+ professionals and students take control over their career. In 2017 I was awarded Best Career Coach in Paris by Expatriates Magazine.

What is your training/coaching strategy?

1. Assertiveness, autonomy & self-reliance. I firmly believe talent development is imperative to maintaining control over your own career choices and staying competitive in the job marketplace.

The problems my clients most often have are:

  • They’re overworked and don’t have the time to develop themselves
  • They don’t have the budget to afford the training they need
  • They don’t know where to find high-quality training

In my experience, many professionals don’t take their career development seriously until they suffer a major career trauma such as being made redundant or refused promotion opportunities because “their profile is no longer relevant to the modern business world.” Unfortunately, by then it may be too late.

2. Blended learning & flipped classroom are non-traditional, reversed-styles of training & development which prioritize self-learning via online lessons with face-to-face coaching dedicated to practical intensive application and deeper learning. The benefit? You get expert-led training at your own speed and skill level, and at a far cheaper cost.

There is an unlimited supply of high-quality resources available which enable you to learn ANY skill (hard or soft) you want for free or at an affordable price. You just need to know where to look and know how to learn.

3. Improved confidence in business English proficiency. For most of my clients English is not their native language, so they find themselves in the difficult position of needing to improve their proficiency in English, but not feeling confident enough to follow specialized coachings in English.

4.Money-back guarantee. Since 2007 I’ve coached over 15,000 English second language (ESL) professionals and students, and I’m confident in the results I provide my clients. However I understand that my training/coaching method may not be a fit for everyone.

If after purchase you are not happy for any reason, I’ll refund your money to you within 30-days of purchase without a problem.

What will I get as a member?
  • Expert coaching with special tailor-made training requests
  • Direct access to Joshua Smith, Career Coach
  • Unlimited access to 200+ lessons on all devices
  • Concise, easy-to-read notes with each lesson
  • Printable lesson notes for offline reading
  • Links to high-quality sources and videos
  • Improved business English proficiency
  • Money-back guarantee
What do clients say about your coaching?

“I used the strategies in Joshua’s coaching to negotiate a promotion and a 15K€/year pay increase.”

Karl, Account Manager. 2017

“After taking a training with Joshua, I’ve got not just one, but three different job offers so at the end I could choose my own contract, schedule and company to work with. I am very thankful for all his advice and best of all, his motivational messages and good wishes, they were fundamental for my research.”

Miriam Abad, University student. 2019

“I improved my resume writing skills after attending Joshua’s training. These skills helped me to get into INSEAD, one of the top business schools in the world. I am very much pleased to have him as my professor and I would strongly recommend students attend Joshua’s training.”

Mounika Karumuri, University student. 2019

“I was a student of Joshua’s in an apprenticeship. I really appreciated his course on communication skills. I found his course so relevant that I passed on what he taught me to the sales managers of my company.”

Sofiane Lekfif, University student. 2018

“Joshua is an engaging speaker with excellent articulation. He is astute to group dynamic changes and adapts his delivery seamlessly. His course comprises a well balanced amount of theory, practical applications and effective solutions. By applying Joshua’s method, my LinkedIn search appearance increased by 50%, and the recruiters’ dilemma method almost doubled my interviews per CV submission rate. I highly recommend Joshua’s workshop.”

Joyce Belfort, University student. 2018

“Joshua is innovative, quick thinking, modern, pragmatic, immensely useful, unflappable. A bonus for your company and also for in house consulting and training. MBA and Bachelor students are lucky to work with him.”

Dawn Rushton, Communication Director. 2017

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