John Hegarty Creativity There Are No RulesPublished in 2014, John Hegarty‘s book Hegarty on Creativity: There Are No Rules discusses how to recognize and respect talent. And if you’re one of the few talented creatives, how to earn a living doing it. (more…)

Influence The Psychology of Persuasion by Robert CialdiniPublished in 1984 by HarperCollins Publishers, Robert Cialdini‘s book Influence: The Psychology of Persuasion outlines why people say ‘Yes,’ and offers 6 proven techniques that improve your ability to persuade others. (more…)

Getting to Yes: Negotiating Agreement Without Giving In by Roger Fisher, William L. Ury, Bruce PattonPublished in 2011 by Penguin Publishing, Roger Fisher‘s, William Ury‘s, and Bruce Patton‘s book Getting to Yes: Negotiating an agreement without giving in offers a principled negotiation method to win-win negotiations; especially when you’re the weaker party. (more…)

perfect phrases customer service robert bacalPublished in 2011 by McGraw-Hill, Robert Bacal‘s book Perfect Phrases for Customer Service 2nd Edition offers ‘hundreds of ready-to-use phrases for handling any customer service situation’ to improve your customer relationship management.

(more…)

Order the 3rd Edition for Negotiators on Amazon.com!

You Can't Enlarge the Pie by Max H. Bazerman, Katherine Shonk, Jonathan BaronPublished in 2001 by Basic Books, Max H. Bazarman, Jonathan Baron, and Katherine Shonk‘s book You Can’t Enlarge the Pie cites pertinent case studies  and makes logical arguments on how decision making strategies could (more…)

Redirect: Changing The Stories We Live By by Timothy D. WilsonPublished in 2013 by Penguin Books, Timothy Wilson‘s book Redirect: Changing The Stories We Live By offers practical advice on being happier and more successful, from parenting to PTSD to teen pregnancies to drug and alcohol abuse and more… (more…)

Defending Your Brand by Tim CalkinsPublished in 2012 by Palgrave Macmillan, Tim Calkins‘ book Defending Your Brand  outlines 15 defensive strategies smart companies use to deal with competitive attacks, and warns that while these strategies can be carried out ‘legally,’ you should first consult legal (more…)

Tim Ferriss podcast tools of titans bookPublished in 2016 by Houghton Mifflin Harcourt, Tim Ferriss‘ book Tools of Titans offers the tactics, routines, and habits of 100+ billionaires, icons, and world-class performers to help humans better live healthy, wealthy, and wise. (more…)

What they don't teach you at harvard university by Mark McCormackPublished in 1984, the late Mark H. McCormack‘s  book What They Don’t Teach You At Harvard Business School is an extremely informative book that notes lessons he learned on managing people, sales & marketing, negotiation, and running a business while starting and building IMG. (more…)

Brainwashing: The Science of Thought Reform by Kathleen TaylorPublished in 2004, Kathleen Taylor‘s book Brainwashing: The Science of Thought Control looks at the history of brainwashing as we know it through the lens of neuroscience and psychology, defines the spectum of ‘brainwashing’ from persuasion to aggressive thought reform, and shows how strategies of brainwashing can be observed in religion, advertising, education and government.

(more…)

imagePublished in 2009, Robin Lent and Geneviève Tour’s book Selling Luxury offers brands 88 imperatives to connecting with affluent customers, creating unique experiences through impeccable service, and closing the sale. (more…)

Permission Marketing by Seth GodinPublished in 1999, Seth Godin’s book Permission Marketing explains how to grow your business by turning “strangers into friends, and friends into customers.” (more…)

Rules of Work by Richard TemplarPublished in 2003, Richard Templar’s book The Rules Of Work: A Definitive Code For Personal Success outlines 108 rules to make your mark and move up in the corporate world as quickly and efficiently as possible. (more…)

How to Talk About Books You Haven't Read by Pierre BayardPublished in 2009, Pierre Bayard’s book How to Talk About Books You Haven’t Read answers the question of whether or not it’s possible, and acceptable to give an informed opinion about books you haven’t read, and offers 12 proven techniques (more…)